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      • Romantic Texts vs Dirty Texts to Flirt and Dominate Men
      • 10 Emotional Attraction Texts: The Key to His Heart
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      • Sexy Texts to Turn Him On, Make Him Want You
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    • 50+ Fun Activities for Couples on Vacation in the US
    • 25+ Best Tips to Saving Money for Vacation in the Next 6-12 Months
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    • 5 Florida Paradises that Make Fun Weekend Getaways for Couples
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January 29, 2020 by Roaster Rick 2 Comments

5 Fast Ways to Affiliate Sales for Relationship Blogs

5 Fast Ways to Affiliate Sales for Relationship Blogs

1. Affiliate Product Review Page

The affiliate product review page is a must on your blog if you want to make affiliate sales.

It is the most important money-making page on auto pilot of your entire blog.

Why?

It targets people already looking to buy a specific product.

Check out the screen shot of one of my review posts below.

I once made an affiliate sale in 9 days after publishing an affiliate product review page on a blog that received less than 10 daily views (the entire blog).

You’ve seen product reviews, perhaps you’ve even purchased products from them. 

Your affiliate product review breaks down the components of the products you promote such as:

  • eBooks
  • Video course
  • 1-on-1 coaching course
  • Amazon products (Valentine’s gifts, for example)

The choice of which components varies (features, benefits, target audience) and so do your opinion sections (PROs, CONs, your likes, dislikes, areas of improvement).

Why Affiliate Product Review Pages Make Affiliate Sales

Your visitors want an inside peek before buying. Think of this like a taste-test at the grocery store or picking up the puppy at the animal shelter or pet shop.

Earn their trust with your opinions, especially what you do not like about the product (what it lacks, which alternate products you like, how to improve it). It makes you look honest and authentic. You earn your visitor’s trust this way by looking like a consultant, not a salesperson.

Advanced Reason It Converts

Most of your visitors who land on an affiliate product review page are in a buying frame of mind. They’ve gone through the majority of the buying cycle. 

Your posts educate them (identify problem, provide a solution) but your affiliate product review page recommends the tool that solves the problem.

It’s your call-to-action (CTA).

You visitors will arrive to this page in different ways:

  • Link from your newsletter emails
  • Links from your educative posts
  • Directly from Pinterest
  • Related posts widgets in other posts
  • Paid ads (Google AdWords, Bing Ads, Pinterest Ads, solo ads- paid ads on other bloggers blogs or newsletters, etc.)
  • SEO (searches from Google, Bing and other search engines)

Not all the traffic converts at the same rate.

Why not?

Because each targets a different consumer mindset.

A person who chooses to click on an ad or a search result most likely was looking for a review of that particular product.

In other words, they were considering purchasing before landing on your page.

The other paths mentioned above that lead to your affiliate products review pages work too, but require being led by the hand through the buying cycle. 

You want to become their entrusted source of helpful recommendations. Therefore, your newsletter emails must display your unique brandable style of advice and way of packaging useful information that they want in order for them to trust paying for an affiliate recommendation (or your own products).

Q & A Affiliate Product Review Pages

“Do you I need to personally use the product to promote it?”

No, but you should at least inspect it and “package” your observations in way that illustrates how it can solve your visitor’s problems.

“Can I make affiliate sales with low levels of traffic?”

Yes, I have made affiliate sales with less than daily 10 views (not even visitors) on one of my blogs (the entire blog).

I started to make regular monthly affiliate sales after I passed 100 unique visitors a month. Which with the help of Pinterest and Tailwind can happen quickly (most likely within 1 – 3 months).

“Can I get affiliate products for free to review?”

Yes, contact the affiliate manager. Find their contact information within the affiliate dashboard or affiliate sign up page.

I’ve had to purchase a few because the affiliate manager did not respond to my request.

“What if I don’t find an affiliate product that I like?”

I highly suggest creating your own products to solve your visitors’ problems that affiliate products do not. This helps you brand your unique style of providing advice.

Recent Posts
  • 20 New Orleans Bucket List Things to Do for Couples
  • Popular Behind-the-Scenes Tours in the US
  • 10 Famous Underground Caves in the World for Adventurous Couples
  • 10 Top Destinations for Shark Encounters in the World
  • 10 Romantic Spa Resorts in the US for Romantic Getaways

Ask Me Your Question Here, Contact Me

Click here to contact me and ask your question.

2. Affiliate Recommendation on Thank You Page

You can convert a few extra sales a month just by adding an affiliate offer on your newsletter Thank You pages.

Another ideal place to promote your affiliate product is on the thank you confirmation page after a subscriber opts-in to your newsletter.

Right underneath the message that thanks them and explains how they can access their free gift (your lead magnet).

Here’s a pic of one of mine from my blog InfidelityFirstAidKit.com

Options

Try different methods to see which one converts the best or whichever you prefer that involves the least amount of time investment (preferably something you can reuse or repurpose).

The one above happens to be the fastest to implement. You could complete everything in minutes.

It’s the first method I recommend on this list below.

Headline-Image-CTA Link to Affiliate Sales Page

The image above shows you that I simply added a banner image of the product and linked straight to the affiliate’s sales page. (I got the image from the product’s affiliate dashboard).

I make a few affiliate sales a month for each product I represent. It’s quick and simple to add to your “Thank You” pages.

And you can make sales very soon, possibly even today.

Short, Simple Review 

 

Adding a review of an affiliate product on your Thank You pages could convert sales if the visitor is unfamiliar with the product.

Here you could add a short review in text form right on the Thank You page below a call-to action headline.

Still add a product image and a CTA button that links to your affiliate product sales page.

Video Review

Create a video review of your affiliate product. This creates a connection between you and your audience because they see you talking.

Instead of a text formatted review you could do a short video instead (7-10 minutes maximum).

A simple way to do this is to create slides with PowerPoint or Canva.com.

Each slide could display a section from your text formatted review.

I prefer to use a presentation mode on Canva.com because it’s simpler.

Then you could use a screen recorder for the video. I have used both PowerPoint and Screen-O-Matic. I prefer Screen-O-Matic because it’s simple to use, inexpensive and you can record up to 30 minutes on its most basic subscription plan.

I’ve also used Jing’s free version to do screen recordings but it only allows you to record 5 minutes. (This is changing sometime soon to a new tool in early 2020).

Or instead of creating a short review directly on the Thank You Page link to your more in-depth affiliate product review page.

Why Thank You Pages Convert Affiliate Sales

Visitors who subscribe to your newsletter are telling you that they like your style of advice.

They have taken action and voluntarily given you their contact information.

And the fact that they’ve taken action to seek information to solve a specific problem they are likely to take more action right now in the moment while they are in the mood.

Now, more than ever, is the perfect time to align them with a more advanced tool (your affiliate product recommendation).

They want to solve their problem sooner than later.

Q & A Affiliate Recommendations on Thank You Pages

I don’t have a newsletter yet. Can I still do this method?

Yes, you can still offer a free gift, called a lead magnet. Make a simple PDF (eBook, checklist, list post saved as a PDF) or video (embedded on a designated page).

Place your affiliate links within the PDF or page where you embed a video.

After someone opts-in to your newsletter redirect to the Thank You Page.

Technically you do not need a newsletter to offer a free gift that in turn goes to a Thank You Page…

HOWEVER, you should.

And with that you will need an email service provider to collect the email addresses.

Later you can send emails to invite your subscribers to visit your blog posts or promote other affiliate offers.

You will make more sales with a newsletter because you have more opportunities to earn their trust to recommend products.

I use the paid-for version Mailchimp for my email service provider which allows me to send automated emails.

But you can use the free version to use for your first 2,000 subscribers.

It will take you a while to get to 2,000, so this is a good option.

What’s the best email service provider?

I use the paid-for version Mailchimp for my email service provider which allows me to send automated emails.

But you can use the free version to use for your first 2,000 subscribers.

It will take you a while to get to 2,000, so this is a good option.

How do you make a Thank You Page?

I use one of the most known landing page creators Leadpages.net

You can use Mailchimp to create Newsletter Opt-In Pages and Thank You Pages too.

However, Leadpages is easier to use and creates more attractive pages that will convert better.

Ask Me Your Question Here, Contact Me

Click here to contact me and ask your question.

3. Problem-Solution Posts

Essentially, everyone who comes to your blog looks a solution to problem, not for entertain purposes.

The earlier in the buying cycle a visitor finds themselves the more likely they still need to identify the exact problem they face before looking the solution.

They might know something is not working, but don’t know exactly what is wrong.

Therefore, you can create blog posts that help someone pinpoint what the problem is that ails them and prevents them getting what they want.

The more specific the better because it shows that you understand their pain on a deeper level and they will more likely trust your advice.

Check out these examples from the relationship niche.

Identify the Problem (in question form)

This is the pain that your visitor or subscriber feels.

Here are some of the questions your target audience may ask themselves in the relationship niche.

  • “Why does he or she not text me first?”
  • “What kinds of texts can I send to get him to flirt with me?”
  • “How do I know that the guy I am dating wants to an exclusive relationship with me or just wants companionship?”
  • “What is a flirty way to respond to a guy who messages me from a dating app that will show him that I’m interested without looking desperate?”
  • “How can I flirt with a guy a work while keeping remaining professional?”
  • “How can I get the guy at work to ask me out?”
  • “How can I figure out if the guy I am dating is cheating?”
  • “How can I get my man to open up, express his feelings and thus feel emotionally closer to him?”
  • “What is some flirty body language to show I am interested, get his attention and the courage to talk to me?”

This list could go on for an eternity and the better you get at identifying specific fears without generalizing the more trust you earn.

Trust allows you to ask your visitors and subscribers to take action (subscribe to other newsletters, purchase).

And from these questions that your target audience asks themselves you could create blog posts that explain why these problems happen.

Here are some sample ideas for problem-identifying blog posts:

  • 10 Reasons He Doesn’t Text First
  • 10 Reasons He Sends Serious Texts and NOT Flirty Ones
  • 10 Text Message Signs I’m Stuck in His Friend Zone
  • 10 Desperate Dating App Messages that Turn Him Off
  • 10 Unprofessional Ways to Flirt with Him at Work
  • 10 Reasons He Thinks You Do NOT Like Him
  • 10 Commitment Fears that Prevent Him from Moving Forward
  • 10 Cold Body Language Signs that Scare Him Away

You see how specific they get?

Dig deep into the problem.

Provide the Solution

Check out the examples below that solve the above problems.

You can put these solutions into your blog posts.

Either in the same problem-identifying posts at the bottom after you examine the details of the problem.

Such as in these examples:

  • 10 Reasons He Doesn’t Text First … (and change that to get him to fear losing you)
  • 10 Reasons He Sends Serious Texts and NOT Flirty Ones … (and how to turn the tables and get him to chase
  • 10 Text Message Signs I’m Stuck in His Friend Zone … (and how to escape, turn him on and chase)
  • 10 Desperate Dating App Messages that Turn Him Off … (and 10 strategic flirty ones that make him think about you all day)
  • 10 Unprofessional Ways to Flirt with Him at Work … (and 10 irresistibly flirt, yet professional ways that get you a date this week)
  • 10 Reasons He Thinks You Do NOT Like Him … (and 10 ways to show him you do without looking desperate and to make him chase)
  • 10 Commitment Fears that Prevent Him from Moving Forward … (and how ease those fears for him and get him to need you)
  • 10 Cold Body Language Signs that Scare Him Away … (and how to get him to approach and even ask you out)

Note: Do not place the specific extension headings that I put in parentheses in your blog post titles because they will make the title too long.

Thus, no one will see them in search engine results or even in Pinterest Pins.

Instead place them in the blog post or Pin descriptions.

Separate Solution Posts

Or instead of putting the solutions and problems in the same blog posts you could create separate posts in which to place the solutions.

The visitors who have identified the problem already would prefer to go straight to the solution. They may not click-through to a post that discusses the problem, but would instead choose to read a post that promises a solution.

Recommend the Tool

After you share the strategies that work to get your visitors what they want, then you can recommend affiliate products that will show them step-by-step how to do it.

The model for this follows a simple path.

Your blog post identifies “The What’s Wrong” è then shows them “The What They Need to Fix It” è then finally the “How to Fix It Step-by-Step” (this is your affiliate product recommendation).

Why Problem-Solution Posts Make Affiliate Sales

Simply, you’re ending the visitor’s pain.

You’re giving them what they want.

You lead them straight down the path to what they set out to find when they hopped on the internet to begin with.

The visitor cannot resist the value proposition that your headline promises.

From one step to the next you take them by the hand down the path to the final step: the affiliate recommendation.

And there’s really no commitment to scare anyone off- they only have to read.

Hopefully you’ve created many of these posts already and either just need to add the affiliate recommendations or just the solutions.

You might have to create brand new posts, though.

Which means this will take more work then just adjusting your Thank You Pages but still less work than creating an entire sales funnels with numerous emails.

Q & A Problem-Solution Posts

“Should all my non-review posts be problem-solution posts?”

It depends.

How much times and energy do you have to create content?

If you have gone a long time working on your blog creating content and not converting affiliate sales then you should focus just on money-making posts.

Review posts and problem solution posts are two of a few of those money-making posts.

“Is there a formula to make my posts more specific?”

Yes.

Think of these key specificity factors:

  • Who is the post for, who would benefit most from reading it?
  • Single women?
  • Married?
  • In there 20s, 30s, 40s, etc.?
  • Divorced?
  • Busy and independent?
  • Getting over a break up?
  • Been single a few months, a few years, many years?
  • Never been in a relationship?
  • Shy?
  • Only meets people online?
  • Overconfident?
  • Does it define the problem?
  • (optional) Does it promise a solution and define it?
  • How soon does your value proposition solve their problem?
  • Is there an affiliate program that aligns with your solution?

Just keep asking questions until you answer all of them or at least all except the time frame.

“What do I do if I don’t see an affiliate program that I like?”

For the sake of making affiliate sales with your blog, you should first look for the affiliate program that you believe in before creating any content.

If you’ve already created a bunch of posts and lead magnets then cross sell any affiliate program that is good enough.

Example

Let’s say you feel competent teaching mid-life women in their 30s-50s, divorced or who’ve spent a long time single how to create the ideal dating profile to meet relationship-minded men in similar circumstances.

You could still cross sell eBooks and dating coaching services that help them understand men’s relationship fears and needs.

Plus, you could promote text men products, since virtually texting men you just met through a dating app is about the same as someone you met in person.

Also remember you could evaluate your favorite dating apps or website and break down their PROs and CONs.

Then again you could create your own eBook for sale.

Ask Your Question Here, Contact Me

Click here to contact me and ask your question.

4. Problem Post => Lead Magnet Solution

(preferably use an existing LM or repurpose a blog post)

Again, hopefully you’ve already created this content.

Then you can implement this money-making method today.

This method is very similar to the previous one except that you propose the solution in a lead magnet.

Honestly, this is better because you will make more money with an email subscriber list since you can warm them up and earn their trust.

Plus, you can go more in-depth with your lead magnet and thus earn the new subscriber’s trust more easily.

Place your affiliate links inside the lead magnet or on the lead magnet access page.

Place the newsletter opt-in link or box at least twice on the blog post.

Once high up in the top third and the other at the bottom.

Here’s how it will all look.

Blog Post ->the “What” Identifies the Problem

Lead Magnet-> Promises to Deliver the “What You Need to Fix It”

Affiliate Recommendation in Lead Magnet-> Promises the “How to Fix It Step-by-Step”

Why the Problem Post => Lead Magnet Solution Method Makes Affiliate Sales

This gives the visitors who are most serious about solving their problem and relieving themselves of the pain the opportunity to stand out from the rest.

Offering a lead magnet gives them an action to take and visitors who take action are valuable in identifying better candidates to sell to. Not as valuable as paying visitors, of course, but more on that later.

Plus, offering a free gift creates goodwill.

And the more specific a lead magnet solves your visitor’s problem the more likely they will trust taking your advice.

It also creates mystery and increases desire and the value of the lead magnet since it requires action to receive it.

Q & A Problem Post => Lead Magnet Solution

“Is it a good idea to convert a solution post I already have on my blog into a lead magnet?

Yes.

In fact, it is a phenomenal idea because it is super simple to copy and paste it and then save it as a PDF.

The more efficient the better.

Do not assume that all your visitors will visit all of your blog posts, even your subscribers who read more than the average visitor.

I have repurposed many of my blog posts into lead magnets and gotten many visitors to opt into them.

However, keep in mind that you do want to reserve some of your content exclusively just for your subscribers (and make sure they know that it’s exclusive).

Ask Your Question Here, Contact Me

Click here to contact me and ask your question.

The best method comes next and you can combine it with all the other methods.

5. Offer Bonuses (Highest-Converting Method)

Rarely can you get the best results with a relatively low amount of work in the usually time-consuming world of blogging.

But I present to you the best one.

Offer bonuses to tip the scales and incentivize your subscribers and visitors to purchase an affiliate product through you.

What Can You Offer as Bonuses?

While you could offer digital Amazon gift cards, other gift cards, discount coupon codes (if the affiliate program offers them) or even cash back rebates (if the affiliate program allows it).

However, you could create extra lead magnets instead.

But instead of using them to obtain newsletter subscribers set them aside exclusively as bonuses for the purpose of affiliate products (through your links of course).

Here are some ideas:

  • Repurpose existing posts
  • Videos of existing posts or lead magnets
  • Q and A Sessions
  • Interviews of other dating or relationship bloggers or coaches who specialize in an area that you don’t
  • Package lead magnets (a combination of videos, PDFs, survey results, interactive quizzes, MP3s, slide shows, etc.)

The more that you stick around in the blogging world and take courses to advance your experience level you naturally find more ideas and get more creative.

Watch this video of a sample affiliate bonus package page I have.

Simplest Ways to Offer Bonuses in Exchange for Affiliate Product Purchases

You need proof that your visitor (or subscriber) actually made the purchase.

Here are a couple ways to do it:

  • Ask them to forward you the purchase confirmation email that includes their name and purchase ID number.
  • Ask them to send you an email with their name and the purchase ID number.

With their name and the product purchase number, you could check your affiliate dashboard if it matches up with the information, they sent you.

Why Offering Bonuses Helps You Make Affiliate Sales

Visitors and subscribers can purchase the affiliate products you recommend from anyone and at any time.

You will make many affiliate sales from the above-mentioned methods because some people want to end their pain now.

They’re impatient.

However, you could combine the above methods and convert more by giving them a reason to purchase with you by offering them bonuses.

Make sure that your bonuses add value to the affiliate product or fills in a gap that the affiliate product does not solve.

Affiliate Product Review Pages Q & A

“Where can you offer bonuses for an affiliate product purchase?”

  • On TY page or link to bonus page from review page
  • On a separate landing page

“What if I don’t have many lead magnets to set aside for bonuses?”

You can easily convert solution blog posts into PDFs or create slide shows that you then screen record into videos.

“What other ideas for bonuses convert well?”

Bonus packages that teach your lessons through a variety of formats (videos, PDFs, survey results, interactive quizzes, MP3s, slide shows, etc.)

“Can you show me how to do it?”

Yes.

[Click here] to check out my more in-depth post how to offer bonuses in exchange for affiliate product purchases.

Ask Your Question Here, Contact Me

Click here to contact me and ask your question.

Summary: Fast Ways to Make Affiliate Sales with Your Relationship Blog

STOP creating so much content and giving it away for free!

Set aside some content to help you make affiliate sales.

Focus on money-making efforts using the content you already have.

Or start focusing your time on content that you can point your subscribers and visitors to today and regularly to in the future time and time again.

TODAY you must start focusing on sales funnels.

Take advantage of these simple and easy-to-do methods to make affiliate sales fast.

I’ve been using these methods for years to make affiliate sales every month.

Please contact me with any questions.

I want you to stop losing time and energy and start making money right now!

Filed Under: Affiliate Marketing, affiliate sales Tagged With: affiliate marketing, affiliate product, affiliate sales, dating niche, lead magnet, product review page, relationship affiliate programs, relationship blog, relationship niche

January 29, 2020 by Roaster Rick Leave a Comment

How to Find the Best Affiliate Programs [in the Relationship Niche]

How to Find the Best Affiliate Programs [in the Relationship Niche]

Looking for the best affiliate programs to promote your dating and relationship blog?

To do that you must look for the features that all the best affiliate programs share in common.

It will make life easier for you by saving you time and frustration.

And above all convert a higher number of affiliate sales…

…provided you set up the right strategies and apply the right techniques outlined in this blog.

However, realize that even after applying these tips, you will not know how an affiliate program will perform FOR YOU until you promote its products.

Also, I urge you to come to grips (actually I beg you) that affiliate products do not just sell themselves.

You MUST guide your visitors down the path from identifying what prevents them from gaining success.

From the PROBLEM (lack of habits, knowledge, strategies or skills) ==> to the SOLUTION (identifying the habits, knowledge, strategies or skills needed to gain success) ==> to the RECOMMENDED TOOL (the affiliate product that teaches them “HOW TO” master the skills to succeed)

And the best affiliate programs spend thousands of hours and dollars to help you guide your audience (market to your audience) down this path to close the sale.

These features below will help you identify the affiliate programs in the dating and relationship niche that do a solid job to help you convert visitors into customers.

10 Features of the Best Affiliate Programs in the Dating and Relationship Niche

1. High-Quality Sales Page

Nothing converts an affiliate sale better than a high-quality sales page.

Typically, the best affiliate programs in the relationship niche, spend lots of time and money to create this.

The page must convince the visitor who you send to it that the solution the product offers will end their misery and get them the reward feelings they seek.

Here are the top features and traits of the sales pages from the best affiliate programs I’ve promoted.

Top Features and Traits of High-Quality Affiliate Program Sales Pages

  • Benefit-focused headline
  • Actionable Sub-Headline
  • Emotion-laden sales video with images and graphics that match the narrator’s story and lesson
  • Text with visually appealing layout (each section has a different colored background to make them stand out one from the other)
  • Identifies the visitor’s frustrations with lack of success
  • Points out what they must do to get success (but without showing them how)
  • Over delivers the value of the complete package of goods including bonuses (makes the price look small)
  • Creates a sense of urgency (cost of your visitor not taking action right now)
  • Creates excitement that the solution is just minutes away

The sales video becomes even more important to convert your affiliate sale if your visitor does not know of the product.

Let’s face it, many of the relationship and dating coaches out there are relatively unknown.

They just simply not well-known celebrities to the average person.

You must help them identify the problem they have, briefly explain the solution without telling them how to do it and then hand them off to the sales page which shows them the solution.

  • 20 New Orleans Bucket List Things to Do for Couples
  • Popular Behind-the-Scenes Tours in the US
  • 10 Famous Underground Caves in the World for Adventurous Couples
  • 10 Top Destinations for Shark Encounters in the World
  • 10 Romantic Spa Resorts in the US for Romantic Getaways

2. 50% Commission Rate (or Higher)

For digital products in the relationship niche only seek front-end products (the main product, the first one they’d buy before any upsells) with at least a 50% commission rate.

Some products I promote offer 75%.

And some new relationship products even offer 100%.

3. Upselling, Cross-Selling of Other Products

Some of the best affiliate programs in the relationship niche offer upsells.

I get an upsell in about one in every 5 of the affiliate programs that offer upsells.

With DigitialRomance.com and BeIrresistible.com affiliate relationship programs, this amount to one or two upsells, giving me a total commission of $60-90 for one customer.

How do you know if an affiliate program offers upsells in their funnel system?

Two Ways Best Affiliate Programs in Relationship Niche Offer Upsells:

1) It should tell you in their affiliate dashboard

2) Or ask the affiliate manager (person in charge of the affiliate program) via email

And many of the affiliate programs I promote sell more than one product.

So, that means sometimes a visitor clicks through my links and buys a different product than the one I recommended.

This could also occur from a visitor signing up for the product creator’s newsletter too and purchasing from one of the emails sent them.

4. Affiliate Manager

Not all the best relationship affiliate programs have affiliate managers but many do.

They will make life easier for you.

I actually am messaging one right now via Skype as I do this post.

They can get you free access to the products to dissect and review them.

They could even offer you free bonuses to give away.

And affiliate managers become especially important when you notice a discrepancy in your affiliate commissions. (Sometimes there’s a computer glitch and you don’t get the commission).

The presence of an affiliate manager generally shows that the creator and/or distributor of the product takes an active role in marketing the product.

5. Top-Notch Affiliate Dashboard with Tools and Product Images

A few of the best affiliate programs I’ve found provide me with marketing data to help me convert sales.

What do they provide their affiliates?

Free High-Quality Tools and Content (Examples)

  • High-converting keywords
  • Demographics that tend to buy their products
  • Marketing demographics for targeting audience in ad creation
  • Email swipes (copy-and-paste emails to send to your email subscribers)
  • Quality product images
  • A private affiliate Facebook Group to ask questions
  • Copy-and-paste text ads
  • Copy-and-paste articles (although I would re-word them for SEO purposes)
  • Power and trigger words list (attention-grabbing words related to the product)
  • Sample headlines and phrases to grab attention

Again, when you see that an affiliate program in the relationship niche takes the program seriously then you can expect sales.

Typically, the best affiliate programs also spend thousands, if not millions of dollars running ads to know what combination of headlines, text, and images.

Their marketing team figures out what converts the coldest of traffic (visitors who don’t know the product and haven’t been warmed up to purchase).

6. Free Review Copy or Free Access to Site

As mentioned before, the best affiliate programs in the relationship niche I’ve come across, give you free access to the product.

Just email the affiliate manager or support team.

7. Free Customizable PDF Downloads with Your Affiliate Links

I decided to put this one under its own “bullet point” because it sets an affiliate program apart from the rest.

Not many I’ve seen do it.

It’s an affiliate tool but a rarity to find and a strong indication of a high-quality affiliate program.

These are downloads that you can download and then giveaway as lead magnets or offer as bonuses for an affiliate purchase.

Just make sure you read the rules on what you are allowed to do with them.

It makes it easier to sign up subscribers and you don’t have to do the work to create them.

On top of that, if you don’t find that amazing enough, when you download them you can place your affiliate links in them.

So, when your subscribers read them and click on the links inside the PDFs you can make sales soon after they opt-in to your newsletter.

8. Product Creator Active in Own Community

If the landing page is strong and the product creator is a dating and relationship coach plus takes an active role in branding themselves.

Dating Coach Evan Marc Katz illustrates an example of that.

He has built an enormous email list, maintains a blog with hundreds of blog posts, takes an active role in his social media and has created more than 150 YouTube videos.

Many single women who search the internet for relationship tips know Evan.

And thus, increase your conversions.

For many years. I could depend on getting an 8% conversion rate on cold traffic just from my product review of Why He Disappeared.

That’s high.

But even after Evan has dedicated more time and money this past year to personal one-on-one coaching, and less on marketing his affiliate program I’m still doing 4%.

Which is still high.

9. Long Cookie Duration

The longer the better, typically they last 30 days.

This means that if your visitor does not purchase right away but within 30 days you still get credit.

So, even if they click another relationship blogger’s affiliate links after and purchase, you still get credit.

Evan’s cookie duration is an unbelievable 365 days.

From one customer alone I made 4 sales which amounted to nearly $500 in commission because she kept buying all of Evan’s other products over the 365-day window.

10. Quality High Converting Newsletter

The previously mentioned cookie window proves useful when the affiliate program runs a high-converting email newsletter.

I’d recommend signing up for the affiliate program’s newsletters to see how what kinds of emails they send and how they promote their products.

Summary of the Best Affiliate Programs in the Relationship Niche

The relationship niche has quite a few affiliate programs you could promote.

But choose carefully.

Because you risk wasting valuable time creating content.

Don’t burn yourself out and demotivate yourself by losing precious energy on the wrong affiliate programs.

That’s why you should only promote relationships and dating products.

And the list of the best affiliate program features from this blog post will help guide you.

Filed Under: Affiliate Marketing, best affiliate program features Tagged With: affiliate sale, relationship affiliate programs, relationship blog, relationship niche, sales page

January 29, 2020 by Roaster Rick 2 Comments

10 Lead Magnet Conversion Tips for Relationship Bloggers

10 Lead Magnet Conversion Tips for Relationship Bloggers

If you want to start a newsletter, then you’ll need an attention-grabbing, quality lead magnet.

Even if you already have a newsletter, then you need more than one lead magnet.

You need several to grow your list faster.

Why?

Because your relationship blog attracts many different sub-categorized audiences with very specific needs.

The one-size-fits-all lead magnet that you offer throughout your site will not answer all of these needs.

Let’s look at some ways to create a lead magnet that converts more subscribers to your dating and relationship blog.

(Before you leave Share Your Opinion at the bottom- What specific needs does your lead magnet solve?)

Affiliate Disclaimer: This post contains affiliate links that pay a commission if a purchase is made.

Lead Magnet Ideas to Grow Your Relationship Blog Newsletter

1. Specifies Audience

Yes, you run a relationship blog, but not all of your visitors have the same needs.

Great, you created a lead magnet on how to understand men, but which audience are you targeting?

  • Women in relationships?
  • How long of relationships? Months? Years? Married?
  • Are you suggesting how to rekindle lost love?
  • Or are you writing for women re-entering the dating world?
  • Middle-aged women?
  • Divorced?

And you can dig deeper. Show that you understand their feelings.

  • Are they fed up with going out on date after date?
  • Do they even believe that men like them?
  • How comfortable are they sparking a conversation with a man they just met?
  • Do they fall in love quickly with the men that disappear quickly and break their hearts?

You get my point.

Specify your audience in sub-headlines and in the introduction of your lead magnets.

This is essential for product giveaways or for sale because they make up a sales funnel.

And not specifying who will benefit from your product will result in damage to your brand, unsubscribes and refunds.

Think about it.

Have you ever purchased a product hoping for it to advance your skills only to find out it was too basic and you already knew most of the material?

You see how laser-focused the title of my lead magnet is?

  • 20 New Orleans Bucket List Things to Do for Couples
  • Popular Behind-the-Scenes Tours in the US
  • 10 Famous Underground Caves in the World for Adventurous Couples
  • 10 Top Destinations for Shark Encounters in the World
  • 10 Romantic Spa Resorts in the US for Romantic Getaways

2. Content Upgrade: Solves Problem on Post

One of the best ways to convert sales is by cross-selling or by upselling.

You see it in grocery stores.

  • Salsa next to potato chips.
  • Beer by snacks.
  • Bread close to the butter or jelly.
  • Candy by the registers.

These products complement each other.

And their placement makes them convenient to buy.

That’s what an email opt-in within a post called a “content upgrade” does.

Check out some examples:

1. Variation of the Content

Post

  • 10 Cute Texts to Send Your Husband that Make Him Miss You

Content Upgrade:

  • 10 Sexy Texts to Make Him Turn Him on (while at work)

2. Fulfill Another Essential Need

Post:

  • 10 Dating Profile Examples for Travel Lovers

Content Upgrade:

  • Dating App Username Generator Grid for Travel Lovers: 100 Combinations (PDF): Find a creative, eye-catching username that make men stop to take a peek

3. Identify Problem, Provide Solution

Post:

  • Man Lie Detector: the Real Truth Behind the Top 20 Man Lies in the Early Dating Stages

Content Upgrade:

  • Man Lie Wizard: How to Defeat the Top 20 Man Lies

They look more interesting and compelling when you break the content down to more specific topics, don’t they?

This increases the chances that these lead magnet titles will resonate with your audience and the most important thing:

…that they’ll opt-in and subscribe to your newsletter.

In the next section, we’ll add even more elements to dig deeper into our compelling content and practice how to do it.

I love content upgrades. I believe that they are the type of lead magnet that grows your subscriber list the fastest.

Check out…

[MORE] on Lead Magnet Content Upgrades from Non-Relationship Niche Experts

THINK ONE LEAD MAGNET IS ENOUGH? THINK AGAIN by Lacy Boggs at The Content Direction Agency

Great description of the strategy that makes a lead magnet excel in enticing viewers to opt-in to your newsletter. Check out her graphic that illustrates how her content upgrades outperformed her main site-wide lead magnet.

30 Content Upgrade Ideas to Grow Your Email List (Updated) by Mary Fernandez at Optin Monster

If this post were turned into an eBook I’d pay for it. It offers priceless ideas on how to dazzle your audience and give them irresistible reasons to opt-in. (Plus get their free lead magnet checklist )

How to Craft Lead Magnets Your Customers Can’t Ignore by the master of SEO and growing email lists Neil Patel

Neil goes uses case studies and business psychology to explain why a content upgrade lead magnet succeeds and why it doesn’t. I especially appreciate his strategies on targeting the specific audience and not falling into the trap of generalizing to increase opt-in rates.

4. Sub-Topics and Specific Circumstances

Here’s another strategy for digging deeper.

After you’ve identified the specific target audience (you can use my target audience grid to help you), then look for sub-topics.

Sub-topics start from one more broad topic like text messages then break down into more precise categories.

Check out these examples:

Main Topic

Text Messages

Sub-Topics

  • Romantic Text Messages
  • Erotic Text Messages
  • Cute Text Messages
  • Emotional Text Messages
  • Funny Text Messages
  • Good Morning Text Messages
  • Good Night Text Messages
  • Flirty Text Messages
  • Post-First Date Text Messages

Trust me, this list could go on forever.

You see, more specific, but we’ll keep going.

Now let’s chisel down further and add a specific set of circumstances.

Circumstances

  • to make him miss you
  • to get him to ask you out
  • to connect with him on a deeper level
  • to brighten up his day and make him miss you
  • to get him to flirt back
  • to get him excited to see you
  • to get him to ask you out on a second date

Add in Target Audience

Let’s touch base on something first.

In some of the circumstances above, the audience is already identifiable without adding more details.

In the example, “to get him to ask you out”, it’s assumed that you’re referring to a single female wanting to go out on a date with a man.

Furthermore, you might determine that there’s no need to further identify if she’s in her twenties or thirties and divorced or never been married because it’s not important.

Why?

Because you may decide that the advice in your lead magnet is universal, it does not pertain to any sub-category audiences.

But for the sake of this exercise let’s add in a sub-categorized audience to these examples.

  • Romantic Text Messages to Make Your Husband Miss You
  • Erotic Text Messages to Get Your Husband Excited about Tonight
  • Cute Text Messages that Rekindle Romance in Your Marriage
  • Emotional Text Messages to Deeply Connect with Your Long-Distance Boyfriend
  • Funny Text Messages to Brighten Up Your Husband’s Work Day
  • Good Morning Text Messages to Get Your BF to See a Future with You
  • Good Night Text Messages to Get Your New BF to Miss You and Text You Tomorrow
  • Flirty Text Messages to Get Your New Boyfriend to Flirt Back

You see? Even more specific.

Now consider something important that distinguishes that these titles are tailored for lead magnets and not blog posts.

Why?

Because they’re too long.

A portion of the title might not show up in the search results.

Plus, you must do keyword research first to ensure that you’re choosing the right phrases in order to rank in the search engines.

Yes, you could get high levels of traffic without ranking with the help of Pinterest and Tailwind, but why not try to rank?

NOTE: For WordPress bloggers, if you consider using any super-specific headlines for blog posts use the plugin Yoast SEO to measure if the headline will completely fit in search results or get cut short.

These specific, more niched down, subcategorized titles are more likely to get a visitor’s attention once they’re already in your site.

They’ve already taken a step to read one of your posts on text messages and now they’re mind’s on text messages.

One more tip on digging deeper for lead magnet content and titles.

Add one more circumstance and place it in a subtitle.

4. Descriptive Subtitles

You may not need to go any deeper with your lead magnets title.

You could break the examples in the previous section into a main title and sub-title.

Check them out:

1. Main Title

Erotic Text Messages:

Subtitle

to Get Your Husband Excited about Tonight

2. Main Title

Cute Text Messages:

Subtitle

that Rekindle Romance in Your Marriage

3. Main Title

Emotional Text Messages

Subtitle

to Deeply Connect with Your Long-Distance Boyfriend

However, to make your lead magnet stand out you may elect to keep your title as is and then add subtitle to further clarify the specific person and set of circumstances.

So, taking the above examples, let’s add a subtitle to them.

Check them out:

Lead Magnet Titles with Subtitles

1. Main Title

Erotic Text Messages to Get Your Husband Excited about Tonight

Subtitle

(after a long time period without sex)

2.Main Title

Cute Text Messages that Rekindle Romance in Your Marriage

Subtitle

(when life gets in the way and you’re both busy)

3. Main Title

Emotional Text Messages to Deeply Connect with Your Long-Distance Boyfriend

Subtitle

(when you haven’t seen each other in a long time)

You see how much more compelling they sound?

Realistically speaking, how many other relationship bloggers do you see take the extra time to dig this deep?

Stand out from the rest and give your audience content they can’t resist to opt-in to get.

Now onto one of my personal favorite ways to convert visitors to subscribers.

5. Lead Magnet Packages

Why only offer one lead magnet?

The recurring lesson in this post is to make it irresistible to take the next step.

Make your free gift irresistible.

Add another.

Or even a few.

Look at the screenshot above of one of my opt-in pages for a package of text messages.

Plus, I make this package more enticing storing them on special members-only access page for them.

This is high-value.

Five different digital gifts in exchange for just their email.

I could easily charge for this and get paid.

To figure out the content topics to put in your packages refer to the previous sections of this post, particularly this one Content Upgrade: Solves Problem on Post

And then consider changing up the kinds of formats of your content- just like you see in my screenshot.

Let’s take a look at the next section.

6. Variety of Formats

Who doesn’t like to learn with a variety of tools?

Why not offer a variety of formats in your lead magnet packages (or even in your separate content upgrades?

Here are some ideas:

Lead Magnet Format Ideas

  • ebooks (you already know this) (PDF)
  • Checklists (PDF)
  • Quizzes (using Google Forms)
  • Interactive Exercises (using Google Forms)
  • *More on this in a moment
  • Copy-and-Paste Example Quick Reference Guide (PDF or Slideshow Video)
  • Slide Shows
  • Slideshow Videos
  • Q & A Sessions (PDF)
  • Q & A Videos
  • A Series of Polls (that you conduct on your blog posts)
  • How-to Videos
  • Email Series
  • eBook Series
  • Video Series

These are all easy to make and cost nothing or very little.

Your skills will get better to create these high-quality, high-value lead magnets as you make more of them and you elect to take blogger training courses.

WARNING: do not give away too much information or you will eliminate your subscribers’ need to purchase affiliate products (or your own content for sale).

Either give the “what” they need.

Check out these title examples:

Lead Magnet Title Examples

  • What a Man Needs to Hear to Trust You
  • What a Man Needs to Want a Relationship
  • What a Man Finds Disrespectful and Want to Stay Away from You
  • What a Man Finds Romantic vs Clingy

None of these show “how to fix the problem”.

That’s the job of the affiliate product.

And even within the lead magnet itself, you could add links to the affiliate sales pages that promise how to fix the problem.

If you decide to construct a “how-to” lead magnet, then keep it super specific to a set of circumstances- essentially one step among many others.

Check out these examples:

Lead Magnet “How to” Title Examples

  • How to Get a Guys Attention and Start a Conversation with You

(but she still will want to know what to do next to determine if he likes her, exchange numbers and get a date)

  • How to Get the Guy You Just Met to Respond FAST to Your Texts

(but she still will want to know how to get him to initiate text conversations on his own, check in on her, make date plans).

  • How to Find the Best Places to Meet High-Quality Single Men When You’re Super Busy

(but she will still want to know how to invite men to start conversations with her, how to determine if he’s actually single, how to get her friends to come along when she wants a wing girl, etc.)

  • How to Figure Out If He Is Long-term Boyfriend Material

(but she will still want to know what to say, do and not say and do to give herself the best chances for him to see that they make a good match)

So, stick to a specific step and allow room for other steps.

Let’s look at some more examples in the next section of “how-to” lead magnets that don’t give away too much information and kill your chances of converting an affiliate sale.

7. Provides Action Steps

(read the previous section to remind yourself of what you need to finish this one- consider action steps that prep you for the next one like how to get confidence to flirt with a guy or to put yourself in places where you can meet single men)

Most people want an instant fix.

They want a solution to their problem right now.

And to help them feel better right now you can give them action steps.

These sound a lot like “how-to” lead magnets but they’re actually different.

“How to” content shows how to do something in a sequence.

Actions steps do not have to occur in sequence.

My first lead magnet ever on my relationship blog InfidelityFirstAidKit.com was an example of this.

“Infidelity Survival Guide: 10 Emergency Tips to Survive Week One”

Check out the cover.

lead magnet cover relationship blog survive affair niche

Now understand I created that cover a long time ago.

Since then I’ve obtained the skills to create higher quality ones.

But the point I want to make is that this lead magnet offers action steps to feel better now.

And notice how deep I took the topic.

Who is it for?

People who just caught their cheating spouse.

What do they want to do?

Learn how to handle the emotional stress associated with just catching a cheating spouse without completely breaking down.

When?

Week one after discovering the affair

  • Specific audience
  • Specific time frame
  • Specific need.

Essentially this is a list blog post turned into an eBook.

And within the eBook, I placed affiliate links with recommendations on how to solve specific problems.

I didn’t just identify a problem, I offered specific actionable advice my new subscribers could take to feel better right now.

And how to prevent from making things worse.

How to Create an Action-Step Lead Magnet

The simplest way?

Just take a list post with actionable steps and turn it into an eBook.

Or even a video slide show.

When creating it.

Just think about what action your audience can take to solve a specific problem.

You can check out some of the examples above, but check out these too:

Notice how specific I get.

Specific Audience Lead Magnet Title Examples

  • Break Up Survival Guide: 10 Tips to Get Over the Pain of the First Week
  • Single Life Slayer: 25 Tips to Gain Confidence in What You Offer High-Quality Men
  • Flirt Goddess: 25 Tips to Get Men IRL and Online to Chase You
  • Next Date in One Week: 25 Action Steps to Land a Date When You’re Too Busy and Don’t Know Any Men
  • Inner Goddess: 20 Powers You Possess Over Men’s Feelings to Land a Date in Less than One Week
  • Trigger His Hero Instinct: 25 Ways to Trigger Your Man’s Need to Help, Provide and Fix Things … Then  Bend Over Backwards to Rush to Your Side

8. Optimize Thank You Page: Offer Affiliate Product

Know what a “Thank You” Page is, right?

The confirmation page you send a new subscriber after they opt-in to your newsletter.

Typically, it looks something like this:

(Image here)

But do you know how much of an opportunity you’re missing out on by not promoting an affiliate product here?

Instead of just confirming that a new subscriber’s lead magnet is in route to their email, suggest an affiliate product.

You can try it a few different ways and analyze the data to see which option yields you the best results.

Check out these ideas for optimizing your Thank You pages:

Thank You Page Lead Magnet Ideas

  • Place an affiliate banner ad or product image along with an attention-grabbing headline, actionable sub-headline and CTA button that links to your affiliate’s sales page.
  • A short affiliate product review.
  • Offer a special bonus for a limited time period (a couple of days from the moment visit the TY page)
    • Ask them to forward you the confirmation email from the affiliate purchase as proof of purchase. Then email them your bonus.

What’s the bonus?

Simple.

Reserve a lead magnet that’s only used for bonuses instead of new subscriber opt-ins.

I’ve made several sales from my Thank You pages.

Check out one of my Thank You Pages with affiliate offer below.

opt-in Thank You page with relationship niche affiliate offer

After someone subscribes to my newsletter they’re redirected to this Thank You page which assures them that their free gift is on the way. Then it places an affiliate offer in front of them that relates to the lead magnet.

9. Opt-in Page High-Conversion Template

Keep in mind that people can’t pay attention for long.

That’s why you should keep it short and sweet and get straight to the benefits.

Stick to the same set of elements on your opt-in pages to make things easier for you.

It will help you finish these pages faster.

Plus, it will help you convert more subscribers.

Check out the key elements here:

Headline

  • Grab attention
  • State your lead magnet’s format. (What are they getting?)
  • What’s the main problem or reward you lead magnet offers?

Sub-headline

  • Goes deeper and specifies the circumstances, clearly identifies the audience and possibly presents a sub-topic
  • 3-5 Features and benefits

(or just benefits- the feelings they will experience from reading or watching your lead magnet)

CTA

  • State the action steps to get the lead magnet (such as “enter your email to receive your free eBook)

CTA button

  • Tell them what to do ([Click here] to receive eBook)
  • Or elect a first-person CTA like:
    • “Yes, I want this eBook!”
    • “Yes, send me the eBook!”
    • “Send me the checklist!”
    • “Show me the video!”

Check out some of my examples from InfidelityFirstAidKit.com

The CTA button from the above opt-in page calls for strong action from a first-person voice. It also specifically explains what format the lead magnet comes in (eBook) and how the new subscriber will access it (sent via email). The red color stands out from the rest of the white background.

This opt-in landing page gets around a 27% opt-in rate. (I have a different version of this page that offers a package of lead magnets that gets around a 46% opt-in rate).

lead magnet opt-in landing page relationship blog

The purple color stands out from the gray background. The white text makes it easy to ready. I chose to insert an arrow and close in the CTA words “click here” with brackets to call attention to them. Again I include the lead magnet description within the button to communicate exactly what the subscriber will receive.

This opt-in landing page currently gets around a 28% opt-in rate. (The pop-up does better at around 41%)

(ADD EXPLANATION OF ABOVE GRAPHIC AND ADD MORE)

10. Cover Image and Graphics Match Title and Mood

I’ve gone over this elsewhere in my blog.

Your lead magnet’s cover must aid its value proposition.

Both its image and the accompanying graphics must make sense.

The right image will help tell the story of how to fulfill your lead magnet’s promise.

I want to show you some of my covers from InfidelityFirstAidKit.com’s lead magnets.

Some of these are bonuses that I offer for the purchase of affiliate products, but the point’s still the same.

The image and graphics help set the mood and tell the story of the headline and value proposition.

Sample Lead Magnet Covers

Title #1:

10 Flirty Responses to His Short, Boring Texts to Instantly Turn Him On

Lead magnet pic relationship blog

The image matches the following:

Target audience: women who like men (single or in relationships)

Preferences of Target Audience: a confident, well-dressed, attractive man

Action of Proposed Solution: he appears to be texting

Mood of Colors: man dressed in black sitting on a black suede couch makes him look mysterious and desirable.

The graphics and cover elements accomplish the following:

Colors: the black spine adds to the mysteriousness of the man dressed in black, the purple background behind the title is an attractive color to the target audience and in the relationship niche

Headless Pic: we don’t know what he looks like which adds more mystery

Insight Behind the Cover’s Design

The cover elicits feelings of mystery which matches how the target audience’s feelings about the subject matter. Men are a mystery and the women who elect to download the lead magnet wish to decode a man’s behavior.

Plus, the title offers an irresistible solution to a common problem. Men oftentimes send dry, emotionless texts which give no clues about their feelings towards the woman he sends them to. This makes her feel helpless as the man can keep her guessing what he’s feeling and she can only hope that he eventually reveals his intentions.

However, the solution of getting him to in turn send texts that make it irresistible to respond and flirt back provides the solution putting the power back in her hands.

This is a double-benefit solution: reward and relief of pain at the same time.

Title #2

Affair Stethoscope [Checklist]: Gauge the Pulse of His/Her Affair

Can You Save the Marriage?

Lead magnet pic relationship blog

The image matches the following:

Target audience: wife in 30s or 40s healing from her husband’s affair. Most of my audience in the affair healing niche are wives (about 70%).

Preferences of Target Audience: a confident, well-dressed, attractive man

Mood of Situation: she is upset with him because he cheated, while he pulls away and appears in deep thought contemplating his next move

Action: they appear to be in a deep discussion which matches the proposed solution of her figuring out how serious his affair is

The Graphics and Color Elements accomplish the following:

Colors: Red and black create a sense of alarm and set the mood for an uneasy encounter. This matches the color scheme of my blog too for branding.

Illustration: The stethoscope, of course, matches the title which attaches to a broken heart, further matching the mood of the situation.

Insight Behind the Cover’s Design

A grieving wife (or husband) after an affair ponders the question to stay or leave the relationship.

Therefore, he or she will try to determine how salvageable the relationship with their spouse is.

The title is creative by playing off the comparison of the purpose of a stethoscope of how it measures the health of a heart, which in the case of affair recovery is figurative.

The subheadings describe the solution to the viewer- determine if your marriage can be saved and if it’s worth staying in.

As I review this cover I would improve the subheading by getting more precise. I’d could add something like 20 Signs to Measure the Risk-Level of Staying Married

[Quick Take Aways] Lead Magnet Conversion Tips

…and What I Use to Create My Landing Pages

I have created my landing pages with Leadpages.org for years.

Their drag-and-drop software makes it easy to create them in minutes.

This makes my life much easier.

Every image you see here of my landing pages I made with Leadpages.org.

Most other bloggers I know have subscriptions with them too.

Try out Leadpages for FREE (14-Day Trial) (opens in a new tab)”>==>Try out Leadpages for FREE (14-Day Trial)

Filed Under: Affiliate Marketing, Blogger Tips and Tools, lead magnet Tagged With: content upgrade, dating blog, eBooks, lead magnet, newsletter, opt-ins, PDFs, relationship blog, videos

January 29, 2020 by Roaster Rick 2 Comments

10 Tips to Increase Conversion Rates for Relationship Bloggers

10 Tips to Increase Conversion Rates for Relationship Bloggers

Content is not King- CONVERSION is. That’s why we all must focus on how to increase conversion rates.

If you want to consistently make money that is instead of running a blog just for fun.

To be clear, to increase conversion rates I mean email subscriber opt-ins, click-throughs to affiliate sales pages and purchases.

If we all focused on this earlier in our blogging lives then we would not need to backtrack.

But we didn’t and instead, we created endless content and prioritized traffic.

What good is traffic if few people buy?

Have fun but treat your dating and relationship blog like a business.

Turn how to increase conversion rates into second nature.

In this post, we will not look at analytics, but instead strategies and techniques to increase conversion rates in your posts and emails.

Some of these occur before the click-throughs- to attract and guide the RIGHT audience to the RIGHT product.

10 Strategies and Techniques to Increase Conversion Rates

(…on Your Dating and Relationship Blog)

1. CTA Button Colors

Some of your links come in the form of buttons.

These are your call-to-action (CTA) buttons. Your call-to-action buttons must stand out from the rest of the elements on the page.

If not, they will just blend in and get passed over.

Hence, no conversion will occur- in this case, a clickthrough.

To make these buttons easy to spot by your visitors select a color that differs from its surroundings.

My subscriber opt-in pages that see the highest clickthrough conversion rates use blue, red, green, orange or purple buttons.

Just make sure they’re not too light.

You can apply other visual elements to make the button standout such as:

Other Visually Elements to Make The Button Standout

  • Animations (pulsating, growing, changing of colors, flashing)
  • Borders
  • Rounded corners
  • Bigger size
  • Gradient colors
  • Arrows pointed at the button
  • Thin-lined circles around the button

You can do all these elements provided your theme, landing page builder or WordPress page builder plugin can do it.

Key note: check out how these elements look in mobile view.

For example, a big button may look good in desktop mode but look like a big square with extra space above the CTA text.

  • 20 New Orleans Bucket List Things to Do for Couples
    Ready to add these New Orleans bucket list items to this year’s travel plans? For the record, I never thought I’d go to New Orleans. I’ve gone three times in three years and would have gone more if it weren’t for the Covid lockdown. (I highly recommend Bar Tonique for good traditional New Orleans cocktails… Read more: 20 New Orleans Bucket List Things to Do for Couples
  • Popular Behind-the-Scenes Tours in the US
    Time to tick off some famous behind-the-scenes tours off your couples’ travel bucket list? I finally visited Alcatraz in San Francisco on my last trip there. And a few years ago I got to witness the giant operation of Anheuser-Busch in St Louis MO. If you’re the kind of couple that likes to visit iconic,… Read more: Popular Behind-the-Scenes Tours in the US
  • 10 Famous Underground Caves in the World for Adventurous Couples
    Got famous underground caves on your bucket list for couples’ travel ideas? If you’re an adventurous type of couple then you should. Personally, I’ll cross off other items on my couple’s travel bucket list. I’ve listed some of the best destinations in the world for famous underground caves to explore below. Before you check out… Read more: 10 Famous Underground Caves in the World for Adventurous Couples
  • 10 Top Destinations for Shark Encounters in the World
    Ready to travel to one of the best bucket-list, world-famous destinations for shark encounters? Are you the adventurous type of couple? If so, then deep diving to view sharks face-to-face might be your next bucket list travel vacation. I finally crossed off whale watching on my couple’s travel bucket list. But for me personally, I’d… Read more: 10 Top Destinations for Shark Encounters in the World
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    Is it time to book a reservation at one of the top romantic spa resorts in the US for you both so you can escape reality and leave your worries behind? Ready for a massage? How about sitting poolside for hours with no work or stress? Sipping cocktails or mocktails sound good? You deserve some… Read more: 10 Romantic Spa Resorts in the US for Romantic Getaways

2. Font

Fonts set moods.

They tell stories.

Especially on dating and relationship blogs.

And thus, facilitate a conversion by earning the visitor’s trust that the content will address their concerns.

The font must match the mood of the topic of your content, whether that be videos, blog posts, eBooks.

Therefore, in the cover images, ads or in social media graphics.

For me, Pinterest is one of my favorite ways to promote my content.

So, in my Pinterest pins that promote blog posts on darker relationship topics like infidelity or catching a cheater, I prefer to use headlines with a font that creates tension.

For my uplifting blog posts, I prefer uplifting and upbeat headline fonts.

3. Headlines

The first thing people see whether that be a blog post, eBook, email is your headline.

If the headline does not give the visitor what they want, then they will skip over it.

In order for a conversion to take place, in this case, click through to read your post, it must capture their attention and satisfy their needs.

And do it in fractions of seconds.

The simpler the main headline the better because people skim when looking for what they want.

Try out Coschedule’s Free Headline Analyzer for help on crafting the perfect eye-catching, benefit-driven headline.

This tool scores your headline by:

  • Word balance (structure, grammar and readability)
  • Length (number of characters, number of words)
  • First and last three words (the keywords are chosen and their sentiment- positive or negative)

A visitor will decide in a split second to move to the next step whether that’s to click an ad, click your social media graphic or just to read the first line of your post.

So, the bottom line is that your headline must contain a benefit, provide a solution or answer a question in the viewer’s mind.

  • Why Your BF Does the Bare Minimum (and what to do about it)
  • The Secret Ingredient to Get His Long-term Commitment
  • 10 Secret Phrases to Get Him to Chase and Need You
  • Men Give Their Hearts to the First Woman Who…
  • How to Become His “Prize-to-be-Won” to Win His Heart

4. Power and Trigger Words

Attention-grabbing words that excite or agitate your visitors stand out.

They help motivate them to take action.

Some are action words, others are adjectives.

You might find these in headlines, sub-headlines, the body of a blog post or copy of an ad.

One of my favorite affiliate programs, BeIrresistible.com, creators of His Secret Obsession and What Men Secretly Want, includes lists of these kinds of words in their affiliate tools page.

And they tailor them to their products.

Check out my list of favorite power and trigger words and phrases I like:

  • Make Him Chase
  • Capture His Heart
  • Make Him Obsess Over You
  • Become His Prize-to-be-Won
  • Secret Male Mind Hack
  • Trigger Deep Emotional Connection
  • Key to Unlock His Heart
  • Trigger His Hero Instinct

5. CTA Button Words

A recurring message you will see me repeat is that people’s attention is short.

Therefore, if you want to increase your conversion rates (of any kind), then you must learn to say meaningful things in fewer words.

But also, do it in a way that grabs their attention, excites them and sounds human (not robotic) or salesy.

The calls-to-action on buttons should say more than just “Click here” or “Download”.

For most relationship bloggers like yourself, this means signing up your email subscribers.

One of my favorite teachers of successful internet marketing is Neil Patel.

In this blog post he shares his best practices for CTA buttons.

From item numbers 7-11 Neil stresses the importance of paying attention to copy on CTA buttons.

I’ve used many of these techniques myself.

CTA Word Choice Ideas:

Shorter Copy

3-5 words communicate your actionable message and get read at a quick glance.

Positive Phrases

  • “Yes, I want this!”
  • “Yes, send me the eBook!”
  • Show me the checklist.
  • Give me the video.

Specify What They Get

  • eBook
  • Video
  • Checklist

Then there’s no question of what they expect to receive.

Specify How They Access It

  • Email me.
  • Send me the link.
  • Click to view video.

This eliminates confusion on how they access your lead magnets.

Stress Urgency

  • Send me the eBook Now!
  • Yes, I want to start TODAY!
  • Give me access NOW!

Test any of these to see how they convert for you.

You can test them two different ways.

1. Run a simultaneous split test.

Create two opt-in boxes or opt-in pages. Keep all the elements the same except the CTA button text.

Give it at least a month, or at least 100 impressions (times they’re viewed but not clicked).

See which had a higher conversion rate.

2. Change if it does meet the conversion goal.

Predetermine the conversion rate you want. In my experience in the relationship niche, anything above 20% is high.

(Although my newest conversion tricks this year have reached 50% and up!)

If it does not convert than change the text after at least 100 impressions than change the text.

6. Target Audience

The more targeted your audience the more likely you’ll match their needs, and thus get a conversion (click through, opt-in, read your whole post, buy).

In other words, the more you specify who will benefit from your content the more likely the audience who fits that description will take action.

In a relationship blog, you market to various sub-niche audiences too.

Yes, your blog might focus on relationship tips for women who are in relationships or offer dating tips for single women or both.

But each of them has very specific needs at different times.

If you want your audience to take action you must dig deeper and create content that covers these different subtopics (which we will look at next).

However, you must also clarify who you are targeting.

Targeting Specific Audiences Ideas

Relationship Status

Single, married, in a committed relationship, divorced

Timing

Just after a break-up, single for a while, after divorce and infidelity

Preferred Method to Meet Potential Mates

Dating app, at work, social circles, planned events, social get-togethers or social clubs, at the gym, clubs, business networking events

Preferred Method of Flirting

Text, body language, in-person questions or phrases

Personality Type

Extroverted, introverted, shy (not the same as introverted)

These are just a few ideas to get you thinking.

7. Targeted Solutions

Build upon your laser-focused audience and create content that digs deeper into their needs.

Your content becomes the bridge between their desire for a solution and your recommended affiliate products that will solve them.

And there’s a process you must follow to convert the click and ultimately the affiliate sale.

<PUT THIS NEXT PART IN A BACKGROUND BOX>

Conversion Sale Process: from Content to Affiliate Sale

Connect with Your Audience

Show them you understand their feelings and frustrations.

Help them Identify their Problem

You can’t fix what you don’t know is broken.

Get them Excited that a Solution Exists

Point out the positive results they will achieve

How great it will feel,

The pain they will avoid and

How easy they can achieve it (provided they follow the steps and take action) and

Share the results or testimonies of others who have taken advantage of the solution and found success with it (if you have access to this)

Remind them of the Cost of Waiting to Take Action

No action means staying stuck in misery.

Describe WHAT they’ll Need to Achieve these Results

List out or describe the new mindset, situations, tools they’ll need, the changes they’ll need to make…

… but do NOT SHOW THEM HOW to do it.

Recommend the Product…

…that shows them HOW TO solve their problem.

This process starts with digging deeper into their specific needs based on the conditions of the problems.

So, thinking back on the specific audiences previously discussed:

  • Relationship Status
  • Timing
  • Preferred Method to Meet Potential Mates
  • Preferred Method of Flirting
  • Personality Type

Then you combine those with the conditions of their current problem they are experiencing.

Text Messages to Get Guys to Respond

  • Romantic text messages
  • Flirty text messages
  • Erotic
  • Dirty
  • Questions
  • Cute

Date Ideas that Make them a Success and Land More Dates

  • First date ideas
  • Second date ideas
  • Fall date ideas
  • Summer date ideas
  • Cheap date ideas
  • Fancy date ideas
  • Group date ideas
  • City date ideas
  • Nature date ideas
  • How to get a second date
  • Flirty date games
  • How to get a guy to fall hard for you on the first date

And you could even go deeper:

  • Interactive fall date ideas
  • Best views in NYC for first dates to impress her
  • Top London rooftop bars for first dates

Tricky Situations with Guys (or Women)

  • How to get a guy to ask you out you met online
  • How to get a guy you met IRL (in real life) to ask you out
  • How to get a date with a guy you just met right there on the spot
  • To send or not send texts the next day after a first date
  • Tips to connect with your emotionally distant boyfriend or husband
  • What to say in the texts
  • What to do when a guy (woman) stop texting first
  • What to do when they start taking forever to respond
  • How soon after to text a guy you just met in person
  • How soon should you message a guy (or woman) you just met online
  • What does it mean when your boyfriend stops acting affectionately?

Flirting Tips to Get a Guy (or Woman) to Do What You Want

  • Flirty text messages to turn him on
  • Flirty text messages to get him to respond
  • Top flirty body language moves to look irresistible
  • Body language that eliminates his approach anxiety
  • Sexiest body language that guys can’t resist
  • Top simple conversation openers that get guys talking
  • Cutest most irresistible pet names that capture his heart

And then you can go deeper:

  • Flirty text messages to turn your boyfriend on (when he’s at work and can’t respond)
  • Flirty text messages to make the new guy chase
  • Simple, honest conversation starters that get the guy at the gym to talk and like you

So, think about it.

A single lady may search the internet for tips on how to rekindle romance with her emotionally distant husband or boyfriend.

Let me ask you, which post is she most likely to click through to read:

Option A

Flirty Text Messages to Send Him

Option B

Flirty Text Messages to Make Him Chase AGAIN!

Obviously, Option B because it’s:

  • More specific to the target audience àwoman with a boyfriend or husband)
  • More specific to the conditions (circumstances of the problem) à she wants to rekindle romance with her emotionally distant man
  • Attention grabbing à includes the powerful trigger phrase “make him chase”
  • Promises an experience of good feelingsà AGAIN, bring back the good old days that she misses

8. Landing Page Headlines

To increase the conversion of your affiliate sales, you must keep in mind what your visitor will see on the landing page you send them.

This means you must align your promise of how the affiliate product will solve their solution with the headline on the affiliate’s sales page.

And hopefully, the headline is brief, to the point and clearly specifies the target audience and their immediate need.

This is called “message matching”.

The easiest way to do this is to use the same words from the headline in your CTA.

Message Matching Example

Place Where You Put Your Link

In a review post of “Why He Disappeared” by dating coach Evan Marc Katz.

How Your Text Looks

Still sick and tired of your last break up? Or two break ups?

Evan reveals the real reason a man will suddenly “disappear” from your life…

Message match from text to landing page to increase conversion rates
See how the text from where you send your visitor matches the headline on this landing page above?

Or you can just reword with powerful trigger words or phrases.

Check out this example:

Content Type

An email to your subscribers on the subject of understanding the emotional triggers that make men want to commit in a relationship.

Your Email Text

(example email idea)

Don’t you think it’s about time to find out what men value in relationships?

Haven’t you finally considered that you do NOT know?

And you’ve already discovered that you can’t ask them.

Because most men don’t know themselves.

What if you knew what men secretly wanted on a deeper emotional level?

Dating coach James Bauer’s reveals a few of men’s deep emotional needs in his short video.

[Click here] to watch his video. (just an example, not a live link)

The visitor clicks the link [Click here] and then lands here on this video sales page.

9. Images

Another element of message matching is the images you choose to display within your content.

The images you choose create the biggest and fastest impact on your visitors’ feelings.

This is especially true in relationship blogs.

If you want them to take action or simply match the mood of the topic then choose the images the match the topic of the piece of content you’re working on.

The images help tell the story just like the color scheme, fonts, headlines and body text.

Don’t create a mismatch.

Examples of Mismatching with Images

Wrong Target Audience

You write a post on the topic of catching a cheating husband. Then you choose a pic of a young teen couple to put in your post or social media graphic.

Wrong Person in Pic

Your Pin’s headline is “10 Ways to Meet a High-Value Man” and then you choose an image of a guy who looks like a self-absorbed douche bag.

Wrong Mood

Your eBook lead magnet’s title is “10 Ways to Stop Arguing with Your Boyfriend and Get Along Again”.

Then you choose a pic of a couple who’s either smiling or not showing any emotion at all.

Missing People

Some pics void of people can still set the right mood.

For example, after divorce or break up showing a pic of a long road that stretches out into the distance sets the matching feeling of the lonely, unknown life that comes next.

But you run a relationship blog so images of people that match:

  • the target audience of your content piece
  • the mood
  • and the topic

10. Positioning

The positioning of your CTAs matter.

One of the best ways to know this is by examining your data.

You can do this a few ways:

Heat Maps

Ever heard of them?

These show where your visitors click, stop to read or scroll.

Check out heat maps for one way to help you increase conversion rates. They can show you if your CTAs get clicked.
Check out heat maps for one way to help you increase conversion rates. They can show you if your CTAs get clicked.

Here’s an example from my relationship blog InfidelityFirstAidKit.com

The tool that I use for heat maps is Clicky.com which happens to be the analytics tool I have used for years now.

I prefer it over Google Analytics mostly because I find it easier to use and cleaner to look at.

I started with the free version.

==>Click here to try Clicky.com’s free version.

Tracking Links

Tracking links can tell you which link was clicked that made the sale.

Here’s an example of a tracking link:

https://www.(the affiliate landing page URL here).com/ ?tid=CONV_POST

If a visitor clicked this link on my 10 High Conversion Elements post and made a purchase, then in my affiliate dashboard, in this case, my Clickbank dashboard, I would see this:

?tid=CONV_POST under the TID column

I added the extension CONV_POST to remind me where the link came from.

You could get more specific as to which link on the post was clicked by adding CONV_POST-1, CONV_POST-2, CONV_POST-3, etc.

The numbers refer to the first link that appears, the second and so on.

Vanity Links

By themselves vanity links just change the ugly, sketchy link you see above and swap it out with something prettier for the visitor to see.

I started with the free version of the WordPress plugin Pretty Link for this.

https://www.infidelityfirstaidkit.com/his_secret_obsession (this is fake I only created it to illustrate an example)

It still points to the original destination (the affiliate sales page).

But when I create the vanity link with Pretty Link I could give it a title like: Above Fold Link- Conversion Post

So, in my Pretty Link dashboard I can see how many times the Above Fold Link- Conversion Post link gets clicked.

Then I could create another link titled: Bottom of Post Link: Conversion Post and then see which one gets clicked more.

By analyzing the data over many different posts, you can see which location within your posts that your links get clicked the most.

What Location on a Post Gets Highest Number of Clicks?

From my experience, the top 1/3 of a post gets the most clicks.

If you focus your efforts to increase conversion rates, this is the best place to do it.

Especially located after you’ve inserted some kind of promise of a benefit.

Like in this heat map screenshot of mine:

CTAs in top one-third of page get more activity than the rest
(Heat Map) Here you see in the top one-third of my page a lot of activity around the CTAs (newsletter opt-in and poll).

However, if they click too soon then they most likely will NOT purchase because they have not been warmed up enough.

Unless you warmed them up from an email and then sent them to the post.

On the other hand, if they click links at the bottom of a post then they’re more likely to purchase because they’ve read enough information.

They’re interested enough in finding a solution to solve their problem that they read all the way to the end.

And by no coincidence is this one of my historically highest converting product review pages.

And from experience, I’d say shorter product review posts convert better than longer ones.

This means I should go back and edit some of my long reviews ha,ha,ha. (UGH!)

The longer you take to promise a benefit, the more likely they will lose interest and leave.

Summary of Tips to Increase Conversion Rates for Relationship Bloggers

Keep your visitor or subscriber in mind when creating any kind of content.

Your role is to help them solve a problem or ease their worries.

It’s the only true benefit you offer as a relationship blogger.

People do not have patience to figure out if you can help them.

That’s why you must make it obvious for them.

Tell them how you will solve their problems.

So, if you wish for them to take action then you must apply various techniques to increase conversion rates.

Not everyone will the action that you want, but no one will if you do not pay attention to the psychology of emotional triggers.

Do You Struggle to Increase Conversion Rates on Your Dating and Relationship Blog?

Thank you for visiting RelationshipBrew.com

Filed Under: Affiliate Marketing, Blogger Tips and Tools, increase conversion rates Tagged With: affiliate sale, clickthrough rates, dating, dating blog, opt-ins, relationship affiliate programs, relationship blog, sales

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