Relationship Brew

Enriching Life with Love's Best Blend

  • Date Idea Cards Digital Downloads
  • Adult Card Game for Couples (on Etsy)
  • Make Money Blogging
    • best affiliate program features
    • increase conversion rates
    • lead magnet
    • Offer Bonuses
    • Pinterest
  • Dating/Relationship Blog
    • Flirting
    • Flirty Texts
      • Romantic Texts vs Dirty Texts to Flirt and Dominate Men
      • 10 Emotional Attraction Texts: The Key to His Heart
      • Flirty Texts to Send Men and Get a Naughty Response Back
      • Sexy Texts to Turn Him On, Make Him Want You
      • Flirty Good Night Messages to Turn Him On
  • Fun Date Ideas
    • *[Free Downloads] Home Date Ideas Cards and Vacation Activities Checklist and
    • 50+ Fun Date Ideas for Couples and New Daters
    • Date Idea (Digital Downloads)
    • Kinky Card Game for Couples (on my Etsy Shop)
    • 50 Stay Home Date Night Ideas for Couples to Feel in Love Again
  • Gift Ideas Him/Her
    • Gift Ideas for Him
      • Valentine Gifts for Him
      • 10+ Last Minute Valentine Gifts for Him He Wants and Needs
    • Gift Ideas for Her
      • Valentine Gifts for Her
      • 20+ Last Minute Valentine Gifts for Her
    • 10+ Top Gifts for Couples to Improve Quality Time Together
  • Couples Travel
    • *[Free Downloads] Vacation Activities Checklist and Home Date Idea Cards for Couples
    • 50+ Fun Activities for Couples on Vacation in the US
    • 25+ Best Tips to Saving Money for Vacation in the Next 6-12 Months
    • 10 Cheap Romantic Getaways for Couples Ideas to Escape Reality, Fall Back in Love
    • 5 Florida Paradises that Make Fun Weekend Getaways for Couples
  • About RB.com
    • Contact Me

January 29, 2020 by Roaster Rick 2 Comments

10 Lead Magnet Conversion Tips for Relationship Bloggers

10 Lead Magnet Conversion Tips for Relationship Bloggers

If you want to start a newsletter, then you’ll need an attention-grabbing, quality lead magnet.

Even if you already have a newsletter, then you need more than one lead magnet.

You need several to grow your list faster.

Why?

Because your relationship blog attracts many different sub-categorized audiences with very specific needs.

The one-size-fits-all lead magnet that you offer throughout your site will not answer all of these needs.

Let’s look at some ways to create a lead magnet that converts more subscribers to your dating and relationship blog.

(Before you leave Share Your Opinion at the bottom- What specific needs does your lead magnet solve?)

Affiliate Disclaimer: This post contains affiliate links that pay a commission if a purchase is made.

Lead Magnet Ideas to Grow Your Relationship Blog Newsletter

1. Specifies Audience

Yes, you run a relationship blog, but not all of your visitors have the same needs.

Great, you created a lead magnet on how to understand men, but which audience are you targeting?

  • Women in relationships?
  • How long of relationships? Months? Years? Married?
  • Are you suggesting how to rekindle lost love?
  • Or are you writing for women re-entering the dating world?
  • Middle-aged women?
  • Divorced?

And you can dig deeper. Show that you understand their feelings.

  • Are they fed up with going out on date after date?
  • Do they even believe that men like them?
  • How comfortable are they sparking a conversation with a man they just met?
  • Do they fall in love quickly with the men that disappear quickly and break their hearts?

You get my point.

Specify your audience in sub-headlines and in the introduction of your lead magnets.

This is essential for product giveaways or for sale because they make up a sales funnel.

And not specifying who will benefit from your product will result in damage to your brand, unsubscribes and refunds.

Think about it.

Have you ever purchased a product hoping for it to advance your skills only to find out it was too basic and you already knew most of the material?

You see how laser-focused the title of my lead magnet is?

  • 20 New Orleans Bucket List Things to Do for Couples
  • Popular Behind-the-Scenes Tours in the US
  • 10 Famous Underground Caves in the World for Adventurous Couples
  • 10 Top Destinations for Shark Encounters in the World
  • 10 Romantic Spa Resorts in the US for Romantic Getaways

2. Content Upgrade: Solves Problem on Post

One of the best ways to convert sales is by cross-selling or by upselling.

You see it in grocery stores.

  • Salsa next to potato chips.
  • Beer by snacks.
  • Bread close to the butter or jelly.
  • Candy by the registers.

These products complement each other.

And their placement makes them convenient to buy.

That’s what an email opt-in within a post called a “content upgrade” does.

Check out some examples:

1. Variation of the Content

Post

  • 10 Cute Texts to Send Your Husband that Make Him Miss You

Content Upgrade:

  • 10 Sexy Texts to Make Him Turn Him on (while at work)

2. Fulfill Another Essential Need

Post:

  • 10 Dating Profile Examples for Travel Lovers

Content Upgrade:

  • Dating App Username Generator Grid for Travel Lovers: 100 Combinations (PDF): Find a creative, eye-catching username that make men stop to take a peek

3. Identify Problem, Provide Solution

Post:

  • Man Lie Detector: the Real Truth Behind the Top 20 Man Lies in the Early Dating Stages

Content Upgrade:

  • Man Lie Wizard: How to Defeat the Top 20 Man Lies

They look more interesting and compelling when you break the content down to more specific topics, don’t they?

This increases the chances that these lead magnet titles will resonate with your audience and the most important thing:

…that they’ll opt-in and subscribe to your newsletter.

In the next section, we’ll add even more elements to dig deeper into our compelling content and practice how to do it.

I love content upgrades. I believe that they are the type of lead magnet that grows your subscriber list the fastest.

Check out…

[MORE] on Lead Magnet Content Upgrades from Non-Relationship Niche Experts

THINK ONE LEAD MAGNET IS ENOUGH? THINK AGAIN by Lacy Boggs at The Content Direction Agency

Great description of the strategy that makes a lead magnet excel in enticing viewers to opt-in to your newsletter. Check out her graphic that illustrates how her content upgrades outperformed her main site-wide lead magnet.

30 Content Upgrade Ideas to Grow Your Email List (Updated) by Mary Fernandez at Optin Monster

If this post were turned into an eBook I’d pay for it. It offers priceless ideas on how to dazzle your audience and give them irresistible reasons to opt-in. (Plus get their free lead magnet checklist )

How to Craft Lead Magnets Your Customers Can’t Ignore by the master of SEO and growing email lists Neil Patel

Neil goes uses case studies and business psychology to explain why a content upgrade lead magnet succeeds and why it doesn’t. I especially appreciate his strategies on targeting the specific audience and not falling into the trap of generalizing to increase opt-in rates.

4. Sub-Topics and Specific Circumstances

Here’s another strategy for digging deeper.

After you’ve identified the specific target audience (you can use my target audience grid to help you), then look for sub-topics.

Sub-topics start from one more broad topic like text messages then break down into more precise categories.

Check out these examples:

Main Topic

Text Messages

Sub-Topics

  • Romantic Text Messages
  • Erotic Text Messages
  • Cute Text Messages
  • Emotional Text Messages
  • Funny Text Messages
  • Good Morning Text Messages
  • Good Night Text Messages
  • Flirty Text Messages
  • Post-First Date Text Messages

Trust me, this list could go on forever.

You see, more specific, but we’ll keep going.

Now let’s chisel down further and add a specific set of circumstances.

Circumstances

  • to make him miss you
  • to get him to ask you out
  • to connect with him on a deeper level
  • to brighten up his day and make him miss you
  • to get him to flirt back
  • to get him excited to see you
  • to get him to ask you out on a second date

Add in Target Audience

Let’s touch base on something first.

In some of the circumstances above, the audience is already identifiable without adding more details.

In the example, “to get him to ask you out”, it’s assumed that you’re referring to a single female wanting to go out on a date with a man.

Furthermore, you might determine that there’s no need to further identify if she’s in her twenties or thirties and divorced or never been married because it’s not important.

Why?

Because you may decide that the advice in your lead magnet is universal, it does not pertain to any sub-category audiences.

But for the sake of this exercise let’s add in a sub-categorized audience to these examples.

  • Romantic Text Messages to Make Your Husband Miss You
  • Erotic Text Messages to Get Your Husband Excited about Tonight
  • Cute Text Messages that Rekindle Romance in Your Marriage
  • Emotional Text Messages to Deeply Connect with Your Long-Distance Boyfriend
  • Funny Text Messages to Brighten Up Your Husband’s Work Day
  • Good Morning Text Messages to Get Your BF to See a Future with You
  • Good Night Text Messages to Get Your New BF to Miss You and Text You Tomorrow
  • Flirty Text Messages to Get Your New Boyfriend to Flirt Back

You see? Even more specific.

Now consider something important that distinguishes that these titles are tailored for lead magnets and not blog posts.

Why?

Because they’re too long.

A portion of the title might not show up in the search results.

Plus, you must do keyword research first to ensure that you’re choosing the right phrases in order to rank in the search engines.

Yes, you could get high levels of traffic without ranking with the help of Pinterest and Tailwind, but why not try to rank?

NOTE: For WordPress bloggers, if you consider using any super-specific headlines for blog posts use the plugin Yoast SEO to measure if the headline will completely fit in search results or get cut short.

These specific, more niched down, subcategorized titles are more likely to get a visitor’s attention once they’re already in your site.

They’ve already taken a step to read one of your posts on text messages and now they’re mind’s on text messages.

One more tip on digging deeper for lead magnet content and titles.

Add one more circumstance and place it in a subtitle.

4. Descriptive Subtitles

You may not need to go any deeper with your lead magnets title.

You could break the examples in the previous section into a main title and sub-title.

Check them out:

1. Main Title

Erotic Text Messages:

Subtitle

to Get Your Husband Excited about Tonight

2. Main Title

Cute Text Messages:

Subtitle

that Rekindle Romance in Your Marriage

3. Main Title

Emotional Text Messages

Subtitle

to Deeply Connect with Your Long-Distance Boyfriend

However, to make your lead magnet stand out you may elect to keep your title as is and then add subtitle to further clarify the specific person and set of circumstances.

So, taking the above examples, let’s add a subtitle to them.

Check them out:

Lead Magnet Titles with Subtitles

1. Main Title

Erotic Text Messages to Get Your Husband Excited about Tonight

Subtitle

(after a long time period without sex)

2.Main Title

Cute Text Messages that Rekindle Romance in Your Marriage

Subtitle

(when life gets in the way and you’re both busy)

3. Main Title

Emotional Text Messages to Deeply Connect with Your Long-Distance Boyfriend

Subtitle

(when you haven’t seen each other in a long time)

You see how much more compelling they sound?

Realistically speaking, how many other relationship bloggers do you see take the extra time to dig this deep?

Stand out from the rest and give your audience content they can’t resist to opt-in to get.

Now onto one of my personal favorite ways to convert visitors to subscribers.

5. Lead Magnet Packages

Why only offer one lead magnet?

The recurring lesson in this post is to make it irresistible to take the next step.

Make your free gift irresistible.

Add another.

Or even a few.

Look at the screenshot above of one of my opt-in pages for a package of text messages.

Plus, I make this package more enticing storing them on special members-only access page for them.

This is high-value.

Five different digital gifts in exchange for just their email.

I could easily charge for this and get paid.

To figure out the content topics to put in your packages refer to the previous sections of this post, particularly this one Content Upgrade: Solves Problem on Post

And then consider changing up the kinds of formats of your content- just like you see in my screenshot.

Let’s take a look at the next section.

6. Variety of Formats

Who doesn’t like to learn with a variety of tools?

Why not offer a variety of formats in your lead magnet packages (or even in your separate content upgrades?

Here are some ideas:

Lead Magnet Format Ideas

  • ebooks (you already know this) (PDF)
  • Checklists (PDF)
  • Quizzes (using Google Forms)
  • Interactive Exercises (using Google Forms)
  • *More on this in a moment
  • Copy-and-Paste Example Quick Reference Guide (PDF or Slideshow Video)
  • Slide Shows
  • Slideshow Videos
  • Q & A Sessions (PDF)
  • Q & A Videos
  • A Series of Polls (that you conduct on your blog posts)
  • How-to Videos
  • Email Series
  • eBook Series
  • Video Series

These are all easy to make and cost nothing or very little.

Your skills will get better to create these high-quality, high-value lead magnets as you make more of them and you elect to take blogger training courses.

WARNING: do not give away too much information or you will eliminate your subscribers’ need to purchase affiliate products (or your own content for sale).

Either give the “what” they need.

Check out these title examples:

Lead Magnet Title Examples

  • What a Man Needs to Hear to Trust You
  • What a Man Needs to Want a Relationship
  • What a Man Finds Disrespectful and Want to Stay Away from You
  • What a Man Finds Romantic vs Clingy

None of these show “how to fix the problem”.

That’s the job of the affiliate product.

And even within the lead magnet itself, you could add links to the affiliate sales pages that promise how to fix the problem.

If you decide to construct a “how-to” lead magnet, then keep it super specific to a set of circumstances- essentially one step among many others.

Check out these examples:

Lead Magnet “How to” Title Examples

  • How to Get a Guys Attention and Start a Conversation with You

(but she still will want to know what to do next to determine if he likes her, exchange numbers and get a date)

  • How to Get the Guy You Just Met to Respond FAST to Your Texts

(but she still will want to know how to get him to initiate text conversations on his own, check in on her, make date plans).

  • How to Find the Best Places to Meet High-Quality Single Men When You’re Super Busy

(but she will still want to know how to invite men to start conversations with her, how to determine if he’s actually single, how to get her friends to come along when she wants a wing girl, etc.)

  • How to Figure Out If He Is Long-term Boyfriend Material

(but she will still want to know what to say, do and not say and do to give herself the best chances for him to see that they make a good match)

So, stick to a specific step and allow room for other steps.

Let’s look at some more examples in the next section of “how-to” lead magnets that don’t give away too much information and kill your chances of converting an affiliate sale.

7. Provides Action Steps

(read the previous section to remind yourself of what you need to finish this one- consider action steps that prep you for the next one like how to get confidence to flirt with a guy or to put yourself in places where you can meet single men)

Most people want an instant fix.

They want a solution to their problem right now.

And to help them feel better right now you can give them action steps.

These sound a lot like “how-to” lead magnets but they’re actually different.

“How to” content shows how to do something in a sequence.

Actions steps do not have to occur in sequence.

My first lead magnet ever on my relationship blog InfidelityFirstAidKit.com was an example of this.

“Infidelity Survival Guide: 10 Emergency Tips to Survive Week One”

Check out the cover.

lead magnet cover relationship blog survive affair niche

Now understand I created that cover a long time ago.

Since then I’ve obtained the skills to create higher quality ones.

But the point I want to make is that this lead magnet offers action steps to feel better now.

And notice how deep I took the topic.

Who is it for?

People who just caught their cheating spouse.

What do they want to do?

Learn how to handle the emotional stress associated with just catching a cheating spouse without completely breaking down.

When?

Week one after discovering the affair

  • Specific audience
  • Specific time frame
  • Specific need.

Essentially this is a list blog post turned into an eBook.

And within the eBook, I placed affiliate links with recommendations on how to solve specific problems.

I didn’t just identify a problem, I offered specific actionable advice my new subscribers could take to feel better right now.

And how to prevent from making things worse.

How to Create an Action-Step Lead Magnet

The simplest way?

Just take a list post with actionable steps and turn it into an eBook.

Or even a video slide show.

When creating it.

Just think about what action your audience can take to solve a specific problem.

You can check out some of the examples above, but check out these too:

Notice how specific I get.

Specific Audience Lead Magnet Title Examples

  • Break Up Survival Guide: 10 Tips to Get Over the Pain of the First Week
  • Single Life Slayer: 25 Tips to Gain Confidence in What You Offer High-Quality Men
  • Flirt Goddess: 25 Tips to Get Men IRL and Online to Chase You
  • Next Date in One Week: 25 Action Steps to Land a Date When You’re Too Busy and Don’t Know Any Men
  • Inner Goddess: 20 Powers You Possess Over Men’s Feelings to Land a Date in Less than One Week
  • Trigger His Hero Instinct: 25 Ways to Trigger Your Man’s Need to Help, Provide and Fix Things … Then  Bend Over Backwards to Rush to Your Side

8. Optimize Thank You Page: Offer Affiliate Product

Know what a “Thank You” Page is, right?

The confirmation page you send a new subscriber after they opt-in to your newsletter.

Typically, it looks something like this:

(Image here)

But do you know how much of an opportunity you’re missing out on by not promoting an affiliate product here?

Instead of just confirming that a new subscriber’s lead magnet is in route to their email, suggest an affiliate product.

You can try it a few different ways and analyze the data to see which option yields you the best results.

Check out these ideas for optimizing your Thank You pages:

Thank You Page Lead Magnet Ideas

  • Place an affiliate banner ad or product image along with an attention-grabbing headline, actionable sub-headline and CTA button that links to your affiliate’s sales page.
  • A short affiliate product review.
  • Offer a special bonus for a limited time period (a couple of days from the moment visit the TY page)
    • Ask them to forward you the confirmation email from the affiliate purchase as proof of purchase. Then email them your bonus.

What’s the bonus?

Simple.

Reserve a lead magnet that’s only used for bonuses instead of new subscriber opt-ins.

I’ve made several sales from my Thank You pages.

Check out one of my Thank You Pages with affiliate offer below.

opt-in Thank You page with relationship niche affiliate offer

After someone subscribes to my newsletter they’re redirected to this Thank You page which assures them that their free gift is on the way. Then it places an affiliate offer in front of them that relates to the lead magnet.

9. Opt-in Page High-Conversion Template

Keep in mind that people can’t pay attention for long.

That’s why you should keep it short and sweet and get straight to the benefits.

Stick to the same set of elements on your opt-in pages to make things easier for you.

It will help you finish these pages faster.

Plus, it will help you convert more subscribers.

Check out the key elements here:

Headline

  • Grab attention
  • State your lead magnet’s format. (What are they getting?)
  • What’s the main problem or reward you lead magnet offers?

Sub-headline

  • Goes deeper and specifies the circumstances, clearly identifies the audience and possibly presents a sub-topic
  • 3-5 Features and benefits

(or just benefits- the feelings they will experience from reading or watching your lead magnet)

CTA

  • State the action steps to get the lead magnet (such as “enter your email to receive your free eBook)

CTA button

  • Tell them what to do ([Click here] to receive eBook)
  • Or elect a first-person CTA like:
    • “Yes, I want this eBook!”
    • “Yes, send me the eBook!”
    • “Send me the checklist!”
    • “Show me the video!”

Check out some of my examples from InfidelityFirstAidKit.com

The CTA button from the above opt-in page calls for strong action from a first-person voice. It also specifically explains what format the lead magnet comes in (eBook) and how the new subscriber will access it (sent via email). The red color stands out from the rest of the white background.

This opt-in landing page gets around a 27% opt-in rate. (I have a different version of this page that offers a package of lead magnets that gets around a 46% opt-in rate).

lead magnet opt-in landing page relationship blog

The purple color stands out from the gray background. The white text makes it easy to ready. I chose to insert an arrow and close in the CTA words “click here” with brackets to call attention to them. Again I include the lead magnet description within the button to communicate exactly what the subscriber will receive.

This opt-in landing page currently gets around a 28% opt-in rate. (The pop-up does better at around 41%)

(ADD EXPLANATION OF ABOVE GRAPHIC AND ADD MORE)

10. Cover Image and Graphics Match Title and Mood

I’ve gone over this elsewhere in my blog.

Your lead magnet’s cover must aid its value proposition.

Both its image and the accompanying graphics must make sense.

The right image will help tell the story of how to fulfill your lead magnet’s promise.

I want to show you some of my covers from InfidelityFirstAidKit.com’s lead magnets.

Some of these are bonuses that I offer for the purchase of affiliate products, but the point’s still the same.

The image and graphics help set the mood and tell the story of the headline and value proposition.

Sample Lead Magnet Covers

Title #1:

10 Flirty Responses to His Short, Boring Texts to Instantly Turn Him On

Lead magnet pic relationship blog

The image matches the following:

Target audience: women who like men (single or in relationships)

Preferences of Target Audience: a confident, well-dressed, attractive man

Action of Proposed Solution: he appears to be texting

Mood of Colors: man dressed in black sitting on a black suede couch makes him look mysterious and desirable.

The graphics and cover elements accomplish the following:

Colors: the black spine adds to the mysteriousness of the man dressed in black, the purple background behind the title is an attractive color to the target audience and in the relationship niche

Headless Pic: we don’t know what he looks like which adds more mystery

Insight Behind the Cover’s Design

The cover elicits feelings of mystery which matches how the target audience’s feelings about the subject matter. Men are a mystery and the women who elect to download the lead magnet wish to decode a man’s behavior.

Plus, the title offers an irresistible solution to a common problem. Men oftentimes send dry, emotionless texts which give no clues about their feelings towards the woman he sends them to. This makes her feel helpless as the man can keep her guessing what he’s feeling and she can only hope that he eventually reveals his intentions.

However, the solution of getting him to in turn send texts that make it irresistible to respond and flirt back provides the solution putting the power back in her hands.

This is a double-benefit solution: reward and relief of pain at the same time.

Title #2

Affair Stethoscope [Checklist]: Gauge the Pulse of His/Her Affair

Can You Save the Marriage?

Lead magnet pic relationship blog

The image matches the following:

Target audience: wife in 30s or 40s healing from her husband’s affair. Most of my audience in the affair healing niche are wives (about 70%).

Preferences of Target Audience: a confident, well-dressed, attractive man

Mood of Situation: she is upset with him because he cheated, while he pulls away and appears in deep thought contemplating his next move

Action: they appear to be in a deep discussion which matches the proposed solution of her figuring out how serious his affair is

The Graphics and Color Elements accomplish the following:

Colors: Red and black create a sense of alarm and set the mood for an uneasy encounter. This matches the color scheme of my blog too for branding.

Illustration: The stethoscope, of course, matches the title which attaches to a broken heart, further matching the mood of the situation.

Insight Behind the Cover’s Design

A grieving wife (or husband) after an affair ponders the question to stay or leave the relationship.

Therefore, he or she will try to determine how salvageable the relationship with their spouse is.

The title is creative by playing off the comparison of the purpose of a stethoscope of how it measures the health of a heart, which in the case of affair recovery is figurative.

The subheadings describe the solution to the viewer- determine if your marriage can be saved and if it’s worth staying in.

As I review this cover I would improve the subheading by getting more precise. I’d could add something like 20 Signs to Measure the Risk-Level of Staying Married

[Quick Take Aways] Lead Magnet Conversion Tips

…and What I Use to Create My Landing Pages

I have created my landing pages with Leadpages.org for years.

Their drag-and-drop software makes it easy to create them in minutes.

This makes my life much easier.

Every image you see here of my landing pages I made with Leadpages.org.

Most other bloggers I know have subscriptions with them too.

Try out Leadpages for FREE (14-Day Trial) (opens in a new tab)”>==>Try out Leadpages for FREE (14-Day Trial)

Filed Under: Affiliate Marketing, Blogger Tips and Tools, lead magnet Tagged With: content upgrade, dating blog, eBooks, lead magnet, newsletter, opt-ins, PDFs, relationship blog, videos

January 29, 2020 by Roaster Rick 2 Comments

10 Tips to Increase Conversion Rates for Relationship Bloggers

10 Tips to Increase Conversion Rates for Relationship Bloggers

Content is not King- CONVERSION is. That’s why we all must focus on how to increase conversion rates.

If you want to consistently make money that is instead of running a blog just for fun.

To be clear, to increase conversion rates I mean email subscriber opt-ins, click-throughs to affiliate sales pages and purchases.

If we all focused on this earlier in our blogging lives then we would not need to backtrack.

But we didn’t and instead, we created endless content and prioritized traffic.

What good is traffic if few people buy?

Have fun but treat your dating and relationship blog like a business.

Turn how to increase conversion rates into second nature.

In this post, we will not look at analytics, but instead strategies and techniques to increase conversion rates in your posts and emails.

Some of these occur before the click-throughs- to attract and guide the RIGHT audience to the RIGHT product.

10 Strategies and Techniques to Increase Conversion Rates

(…on Your Dating and Relationship Blog)

1. CTA Button Colors

Some of your links come in the form of buttons.

These are your call-to-action (CTA) buttons. Your call-to-action buttons must stand out from the rest of the elements on the page.

If not, they will just blend in and get passed over.

Hence, no conversion will occur- in this case, a clickthrough.

To make these buttons easy to spot by your visitors select a color that differs from its surroundings.

My subscriber opt-in pages that see the highest clickthrough conversion rates use blue, red, green, orange or purple buttons.

Just make sure they’re not too light.

You can apply other visual elements to make the button standout such as:

Other Visually Elements to Make The Button Standout

  • Animations (pulsating, growing, changing of colors, flashing)
  • Borders
  • Rounded corners
  • Bigger size
  • Gradient colors
  • Arrows pointed at the button
  • Thin-lined circles around the button

You can do all these elements provided your theme, landing page builder or WordPress page builder plugin can do it.

Key note: check out how these elements look in mobile view.

For example, a big button may look good in desktop mode but look like a big square with extra space above the CTA text.

  • 20 New Orleans Bucket List Things to Do for Couples
    Ready to add these New Orleans bucket list items to this year’s travel plans? For the record, I never thought I’d go to New Orleans. I’ve gone three times in three years and would have gone more if it weren’t for the Covid lockdown. (I highly recommend Bar Tonique for good traditional New Orleans cocktails… Read more: 20 New Orleans Bucket List Things to Do for Couples
  • Popular Behind-the-Scenes Tours in the US
    Time to tick off some famous behind-the-scenes tours off your couples’ travel bucket list? I finally visited Alcatraz in San Francisco on my last trip there. And a few years ago I got to witness the giant operation of Anheuser-Busch in St Louis MO. If you’re the kind of couple that likes to visit iconic,… Read more: Popular Behind-the-Scenes Tours in the US
  • 10 Famous Underground Caves in the World for Adventurous Couples
    Got famous underground caves on your bucket list for couples’ travel ideas? If you’re an adventurous type of couple then you should. Personally, I’ll cross off other items on my couple’s travel bucket list. I’ve listed some of the best destinations in the world for famous underground caves to explore below. Before you check out… Read more: 10 Famous Underground Caves in the World for Adventurous Couples
  • 10 Top Destinations for Shark Encounters in the World
    Ready to travel to one of the best bucket-list, world-famous destinations for shark encounters? Are you the adventurous type of couple? If so, then deep diving to view sharks face-to-face might be your next bucket list travel vacation. I finally crossed off whale watching on my couple’s travel bucket list. But for me personally, I’d… Read more: 10 Top Destinations for Shark Encounters in the World
  • 10 Romantic Spa Resorts in the US for Romantic Getaways
    Is it time to book a reservation at one of the top romantic spa resorts in the US for you both so you can escape reality and leave your worries behind? Ready for a massage? How about sitting poolside for hours with no work or stress? Sipping cocktails or mocktails sound good? You deserve some… Read more: 10 Romantic Spa Resorts in the US for Romantic Getaways

2. Font

Fonts set moods.

They tell stories.

Especially on dating and relationship blogs.

And thus, facilitate a conversion by earning the visitor’s trust that the content will address their concerns.

The font must match the mood of the topic of your content, whether that be videos, blog posts, eBooks.

Therefore, in the cover images, ads or in social media graphics.

For me, Pinterest is one of my favorite ways to promote my content.

So, in my Pinterest pins that promote blog posts on darker relationship topics like infidelity or catching a cheater, I prefer to use headlines with a font that creates tension.

For my uplifting blog posts, I prefer uplifting and upbeat headline fonts.

3. Headlines

The first thing people see whether that be a blog post, eBook, email is your headline.

If the headline does not give the visitor what they want, then they will skip over it.

In order for a conversion to take place, in this case, click through to read your post, it must capture their attention and satisfy their needs.

And do it in fractions of seconds.

The simpler the main headline the better because people skim when looking for what they want.

Try out Coschedule’s Free Headline Analyzer for help on crafting the perfect eye-catching, benefit-driven headline.

This tool scores your headline by:

  • Word balance (structure, grammar and readability)
  • Length (number of characters, number of words)
  • First and last three words (the keywords are chosen and their sentiment- positive or negative)

A visitor will decide in a split second to move to the next step whether that’s to click an ad, click your social media graphic or just to read the first line of your post.

So, the bottom line is that your headline must contain a benefit, provide a solution or answer a question in the viewer’s mind.

  • Why Your BF Does the Bare Minimum (and what to do about it)
  • The Secret Ingredient to Get His Long-term Commitment
  • 10 Secret Phrases to Get Him to Chase and Need You
  • Men Give Their Hearts to the First Woman Who…
  • How to Become His “Prize-to-be-Won” to Win His Heart

4. Power and Trigger Words

Attention-grabbing words that excite or agitate your visitors stand out.

They help motivate them to take action.

Some are action words, others are adjectives.

You might find these in headlines, sub-headlines, the body of a blog post or copy of an ad.

One of my favorite affiliate programs, BeIrresistible.com, creators of His Secret Obsession and What Men Secretly Want, includes lists of these kinds of words in their affiliate tools page.

And they tailor them to their products.

Check out my list of favorite power and trigger words and phrases I like:

  • Make Him Chase
  • Capture His Heart
  • Make Him Obsess Over You
  • Become His Prize-to-be-Won
  • Secret Male Mind Hack
  • Trigger Deep Emotional Connection
  • Key to Unlock His Heart
  • Trigger His Hero Instinct

5. CTA Button Words

A recurring message you will see me repeat is that people’s attention is short.

Therefore, if you want to increase your conversion rates (of any kind), then you must learn to say meaningful things in fewer words.

But also, do it in a way that grabs their attention, excites them and sounds human (not robotic) or salesy.

The calls-to-action on buttons should say more than just “Click here” or “Download”.

For most relationship bloggers like yourself, this means signing up your email subscribers.

One of my favorite teachers of successful internet marketing is Neil Patel.

In this blog post he shares his best practices for CTA buttons.

From item numbers 7-11 Neil stresses the importance of paying attention to copy on CTA buttons.

I’ve used many of these techniques myself.

CTA Word Choice Ideas:

Shorter Copy

3-5 words communicate your actionable message and get read at a quick glance.

Positive Phrases

  • “Yes, I want this!”
  • “Yes, send me the eBook!”
  • Show me the checklist.
  • Give me the video.

Specify What They Get

  • eBook
  • Video
  • Checklist

Then there’s no question of what they expect to receive.

Specify How They Access It

  • Email me.
  • Send me the link.
  • Click to view video.

This eliminates confusion on how they access your lead magnets.

Stress Urgency

  • Send me the eBook Now!
  • Yes, I want to start TODAY!
  • Give me access NOW!

Test any of these to see how they convert for you.

You can test them two different ways.

1. Run a simultaneous split test.

Create two opt-in boxes or opt-in pages. Keep all the elements the same except the CTA button text.

Give it at least a month, or at least 100 impressions (times they’re viewed but not clicked).

See which had a higher conversion rate.

2. Change if it does meet the conversion goal.

Predetermine the conversion rate you want. In my experience in the relationship niche, anything above 20% is high.

(Although my newest conversion tricks this year have reached 50% and up!)

If it does not convert than change the text after at least 100 impressions than change the text.

6. Target Audience

The more targeted your audience the more likely you’ll match their needs, and thus get a conversion (click through, opt-in, read your whole post, buy).

In other words, the more you specify who will benefit from your content the more likely the audience who fits that description will take action.

In a relationship blog, you market to various sub-niche audiences too.

Yes, your blog might focus on relationship tips for women who are in relationships or offer dating tips for single women or both.

But each of them has very specific needs at different times.

If you want your audience to take action you must dig deeper and create content that covers these different subtopics (which we will look at next).

However, you must also clarify who you are targeting.

Targeting Specific Audiences Ideas

Relationship Status

Single, married, in a committed relationship, divorced

Timing

Just after a break-up, single for a while, after divorce and infidelity

Preferred Method to Meet Potential Mates

Dating app, at work, social circles, planned events, social get-togethers or social clubs, at the gym, clubs, business networking events

Preferred Method of Flirting

Text, body language, in-person questions or phrases

Personality Type

Extroverted, introverted, shy (not the same as introverted)

These are just a few ideas to get you thinking.

7. Targeted Solutions

Build upon your laser-focused audience and create content that digs deeper into their needs.

Your content becomes the bridge between their desire for a solution and your recommended affiliate products that will solve them.

And there’s a process you must follow to convert the click and ultimately the affiliate sale.

<PUT THIS NEXT PART IN A BACKGROUND BOX>

Conversion Sale Process: from Content to Affiliate Sale

Connect with Your Audience

Show them you understand their feelings and frustrations.

Help them Identify their Problem

You can’t fix what you don’t know is broken.

Get them Excited that a Solution Exists

Point out the positive results they will achieve

How great it will feel,

The pain they will avoid and

How easy they can achieve it (provided they follow the steps and take action) and

Share the results or testimonies of others who have taken advantage of the solution and found success with it (if you have access to this)

Remind them of the Cost of Waiting to Take Action

No action means staying stuck in misery.

Describe WHAT they’ll Need to Achieve these Results

List out or describe the new mindset, situations, tools they’ll need, the changes they’ll need to make…

… but do NOT SHOW THEM HOW to do it.

Recommend the Product…

…that shows them HOW TO solve their problem.

This process starts with digging deeper into their specific needs based on the conditions of the problems.

So, thinking back on the specific audiences previously discussed:

  • Relationship Status
  • Timing
  • Preferred Method to Meet Potential Mates
  • Preferred Method of Flirting
  • Personality Type

Then you combine those with the conditions of their current problem they are experiencing.

Text Messages to Get Guys to Respond

  • Romantic text messages
  • Flirty text messages
  • Erotic
  • Dirty
  • Questions
  • Cute

Date Ideas that Make them a Success and Land More Dates

  • First date ideas
  • Second date ideas
  • Fall date ideas
  • Summer date ideas
  • Cheap date ideas
  • Fancy date ideas
  • Group date ideas
  • City date ideas
  • Nature date ideas
  • How to get a second date
  • Flirty date games
  • How to get a guy to fall hard for you on the first date

And you could even go deeper:

  • Interactive fall date ideas
  • Best views in NYC for first dates to impress her
  • Top London rooftop bars for first dates

Tricky Situations with Guys (or Women)

  • How to get a guy to ask you out you met online
  • How to get a guy you met IRL (in real life) to ask you out
  • How to get a date with a guy you just met right there on the spot
  • To send or not send texts the next day after a first date
  • Tips to connect with your emotionally distant boyfriend or husband
  • What to say in the texts
  • What to do when a guy (woman) stop texting first
  • What to do when they start taking forever to respond
  • How soon after to text a guy you just met in person
  • How soon should you message a guy (or woman) you just met online
  • What does it mean when your boyfriend stops acting affectionately?

Flirting Tips to Get a Guy (or Woman) to Do What You Want

  • Flirty text messages to turn him on
  • Flirty text messages to get him to respond
  • Top flirty body language moves to look irresistible
  • Body language that eliminates his approach anxiety
  • Sexiest body language that guys can’t resist
  • Top simple conversation openers that get guys talking
  • Cutest most irresistible pet names that capture his heart

And then you can go deeper:

  • Flirty text messages to turn your boyfriend on (when he’s at work and can’t respond)
  • Flirty text messages to make the new guy chase
  • Simple, honest conversation starters that get the guy at the gym to talk and like you

So, think about it.

A single lady may search the internet for tips on how to rekindle romance with her emotionally distant husband or boyfriend.

Let me ask you, which post is she most likely to click through to read:

Option A

Flirty Text Messages to Send Him

Option B

Flirty Text Messages to Make Him Chase AGAIN!

Obviously, Option B because it’s:

  • More specific to the target audience àwoman with a boyfriend or husband)
  • More specific to the conditions (circumstances of the problem) à she wants to rekindle romance with her emotionally distant man
  • Attention grabbing à includes the powerful trigger phrase “make him chase”
  • Promises an experience of good feelingsà AGAIN, bring back the good old days that she misses

8. Landing Page Headlines

To increase the conversion of your affiliate sales, you must keep in mind what your visitor will see on the landing page you send them.

This means you must align your promise of how the affiliate product will solve their solution with the headline on the affiliate’s sales page.

And hopefully, the headline is brief, to the point and clearly specifies the target audience and their immediate need.

This is called “message matching”.

The easiest way to do this is to use the same words from the headline in your CTA.

Message Matching Example

Place Where You Put Your Link

In a review post of “Why He Disappeared” by dating coach Evan Marc Katz.

How Your Text Looks

Still sick and tired of your last break up? Or two break ups?

Evan reveals the real reason a man will suddenly “disappear” from your life…

Message match from text to landing page to increase conversion rates
See how the text from where you send your visitor matches the headline on this landing page above?

Or you can just reword with powerful trigger words or phrases.

Check out this example:

Content Type

An email to your subscribers on the subject of understanding the emotional triggers that make men want to commit in a relationship.

Your Email Text

(example email idea)

Don’t you think it’s about time to find out what men value in relationships?

Haven’t you finally considered that you do NOT know?

And you’ve already discovered that you can’t ask them.

Because most men don’t know themselves.

What if you knew what men secretly wanted on a deeper emotional level?

Dating coach James Bauer’s reveals a few of men’s deep emotional needs in his short video.

[Click here] to watch his video. (just an example, not a live link)

The visitor clicks the link [Click here] and then lands here on this video sales page.

9. Images

Another element of message matching is the images you choose to display within your content.

The images you choose create the biggest and fastest impact on your visitors’ feelings.

This is especially true in relationship blogs.

If you want them to take action or simply match the mood of the topic then choose the images the match the topic of the piece of content you’re working on.

The images help tell the story just like the color scheme, fonts, headlines and body text.

Don’t create a mismatch.

Examples of Mismatching with Images

Wrong Target Audience

You write a post on the topic of catching a cheating husband. Then you choose a pic of a young teen couple to put in your post or social media graphic.

Wrong Person in Pic

Your Pin’s headline is “10 Ways to Meet a High-Value Man” and then you choose an image of a guy who looks like a self-absorbed douche bag.

Wrong Mood

Your eBook lead magnet’s title is “10 Ways to Stop Arguing with Your Boyfriend and Get Along Again”.

Then you choose a pic of a couple who’s either smiling or not showing any emotion at all.

Missing People

Some pics void of people can still set the right mood.

For example, after divorce or break up showing a pic of a long road that stretches out into the distance sets the matching feeling of the lonely, unknown life that comes next.

But you run a relationship blog so images of people that match:

  • the target audience of your content piece
  • the mood
  • and the topic

10. Positioning

The positioning of your CTAs matter.

One of the best ways to know this is by examining your data.

You can do this a few ways:

Heat Maps

Ever heard of them?

These show where your visitors click, stop to read or scroll.

Check out heat maps for one way to help you increase conversion rates. They can show you if your CTAs get clicked.
Check out heat maps for one way to help you increase conversion rates. They can show you if your CTAs get clicked.

Here’s an example from my relationship blog InfidelityFirstAidKit.com

The tool that I use for heat maps is Clicky.com which happens to be the analytics tool I have used for years now.

I prefer it over Google Analytics mostly because I find it easier to use and cleaner to look at.

I started with the free version.

==>Click here to try Clicky.com’s free version.

Tracking Links

Tracking links can tell you which link was clicked that made the sale.

Here’s an example of a tracking link:

https://www.(the affiliate landing page URL here).com/ ?tid=CONV_POST

If a visitor clicked this link on my 10 High Conversion Elements post and made a purchase, then in my affiliate dashboard, in this case, my Clickbank dashboard, I would see this:

?tid=CONV_POST under the TID column

I added the extension CONV_POST to remind me where the link came from.

You could get more specific as to which link on the post was clicked by adding CONV_POST-1, CONV_POST-2, CONV_POST-3, etc.

The numbers refer to the first link that appears, the second and so on.

Vanity Links

By themselves vanity links just change the ugly, sketchy link you see above and swap it out with something prettier for the visitor to see.

I started with the free version of the WordPress plugin Pretty Link for this.

https://www.infidelityfirstaidkit.com/his_secret_obsession (this is fake I only created it to illustrate an example)

It still points to the original destination (the affiliate sales page).

But when I create the vanity link with Pretty Link I could give it a title like: Above Fold Link- Conversion Post

So, in my Pretty Link dashboard I can see how many times the Above Fold Link- Conversion Post link gets clicked.

Then I could create another link titled: Bottom of Post Link: Conversion Post and then see which one gets clicked more.

By analyzing the data over many different posts, you can see which location within your posts that your links get clicked the most.

What Location on a Post Gets Highest Number of Clicks?

From my experience, the top 1/3 of a post gets the most clicks.

If you focus your efforts to increase conversion rates, this is the best place to do it.

Especially located after you’ve inserted some kind of promise of a benefit.

Like in this heat map screenshot of mine:

CTAs in top one-third of page get more activity than the rest
(Heat Map) Here you see in the top one-third of my page a lot of activity around the CTAs (newsletter opt-in and poll).

However, if they click too soon then they most likely will NOT purchase because they have not been warmed up enough.

Unless you warmed them up from an email and then sent them to the post.

On the other hand, if they click links at the bottom of a post then they’re more likely to purchase because they’ve read enough information.

They’re interested enough in finding a solution to solve their problem that they read all the way to the end.

And by no coincidence is this one of my historically highest converting product review pages.

And from experience, I’d say shorter product review posts convert better than longer ones.

This means I should go back and edit some of my long reviews ha,ha,ha. (UGH!)

The longer you take to promise a benefit, the more likely they will lose interest and leave.

Summary of Tips to Increase Conversion Rates for Relationship Bloggers

Keep your visitor or subscriber in mind when creating any kind of content.

Your role is to help them solve a problem or ease their worries.

It’s the only true benefit you offer as a relationship blogger.

People do not have patience to figure out if you can help them.

That’s why you must make it obvious for them.

Tell them how you will solve their problems.

So, if you wish for them to take action then you must apply various techniques to increase conversion rates.

Not everyone will the action that you want, but no one will if you do not pay attention to the psychology of emotional triggers.

Do You Struggle to Increase Conversion Rates on Your Dating and Relationship Blog?

Thank you for visiting RelationshipBrew.com

Filed Under: Affiliate Marketing, Blogger Tips and Tools, increase conversion rates Tagged With: affiliate sale, clickthrough rates, dating, dating blog, opt-ins, relationship affiliate programs, relationship blog, sales

Recent Posts

  • 20 New Orleans Bucket List Things to Do for Couples
  • Popular Behind-the-Scenes Tours in the US
  • 10 Famous Underground Caves in the World for Adventurous Couples
  • 10 Top Destinations for Shark Encounters in the World
  • 10 Romantic Spa Resorts in the US for Romantic Getaways

Play This Adult Card Game for Couples | Etsy.com

Adult Card Game for Couples
Top Relationship Niche Affiliate Program Features

100 Conversation Starter Cards for Couples

100 Conversation Starters for Couples
Fast Ways to Make Affiliate Sales with Your Relationship Blog

75 Stay Home Date Ideas for Couples

75 Stay Home Date Ideas for Couples
Internet Marketing Tools to Grow Your Relationship Blog

75 Virtual Date Ideas for Couples

75 Virtual Date Ideas for Couples
Basic Blog Tools to Run Your Relationship Blog
Lead Magnet Creation Ideas for Relationship Blogs
Tips to Increase Conversion Rates on Relationship Blogs
How to Offer Bonuses on Your Relationship Blog to Make More Affiliate Sales
  • Privacy Policy
  • Cookies Policy
  • Contact Me
RelationshipBrew.com
© 2025

Amazon Associates Program Disclosure

I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to Amazon.com and affiliated sites.
  • Privacy Policy
  • Cookies Policy
  • Contact Me

RelationshipBrew.com 2019-2020 © 2025