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How to Find the Best Affiliate Programs [in the Relationship Niche]

How to Find the Best Affiliate Programs [in the Relationship Niche]

Looking for the best affiliate programs to promote your dating and relationship blog?

To do that you must look for the features that all the best affiliate programs share in common.

It will make life easier for you by saving you time and frustration.

And above all convert a higher number of affiliate sales…

…provided you set up the right strategies and apply the right techniques outlined in this blog.

However, realize that even after applying these tips, you will not know how an affiliate program will perform FOR YOU until you promote its products.

Also, I urge you to come to grips (actually I beg you) that affiliate products do not just sell themselves.

You MUST guide your visitors down the path from identifying what prevents them from gaining success.

From the PROBLEM (lack of habits, knowledge, strategies or skills) ==> to the SOLUTION (identifying the habits, knowledge, strategies or skills needed to gain success) ==> to the RECOMMENDED TOOL (the affiliate product that teaches them “HOW TO” master the skills to succeed)

And the best affiliate programs spend thousands of hours and dollars to help you guide your audience (market to your audience) down this path to close the sale.

These features below will help you identify the affiliate programs in the dating and relationship niche that do a solid job to help you convert visitors into customers.

10 Features of the Best Affiliate Programs in the Dating and Relationship Niche

1. High-Quality Sales Page

Nothing converts an affiliate sale better than a high-quality sales page.

Typically, the best affiliate programs in the relationship niche, spend lots of time and money to create this.

The page must convince the visitor who you send to it that the solution the product offers will end their misery and get them the reward feelings they seek.

Here are the top features and traits of the sales pages from the best affiliate programs I’ve promoted.

Top Features and Traits of High-Quality Affiliate Program Sales Pages

  • Benefit-focused headline
  • Actionable Sub-Headline
  • Emotion-laden sales video with images and graphics that match the narrator’s story and lesson
  • Text with visually appealing layout (each section has a different colored background to make them stand out one from the other)
  • Identifies the visitor’s frustrations with lack of success
  • Points out what they must do to get success (but without showing them how)
  • Over delivers the value of the complete package of goods including bonuses (makes the price look small)
  • Creates a sense of urgency (cost of your visitor not taking action right now)
  • Creates excitement that the solution is just minutes away

The sales video becomes even more important to convert your affiliate sale if your visitor does not know of the product.

Let’s face it, many of the relationship and dating coaches out there are relatively unknown.

They just simply not well-known celebrities to the average person.

You must help them identify the problem they have, briefly explain the solution without telling them how to do it and then hand them off to the sales page which shows them the solution.

2. 50% Commission Rate (or Higher)

For digital products in the relationship niche only seek front-end products (the main product, the first one they’d buy before any upsells) with at least a 50% commission rate.

Some products I promote offer 75%.

And some new relationship products even offer 100%.

3. Upselling, Cross-Selling of Other Products

Some of the best affiliate programs in the relationship niche offer upsells.

I get an upsell in about one in every 5 of the affiliate programs that offer upsells.

With DigitialRomance.com and BeIrresistible.com affiliate relationship programs, this amount to one or two upsells, giving me a total commission of $60-90 for one customer.

How do you know if an affiliate program offers upsells in their funnel system?

Two Ways Best Affiliate Programs in Relationship Niche Offer Upsells:

1) It should tell you in their affiliate dashboard

2) Or ask the affiliate manager (person in charge of the affiliate program) via email

And many of the affiliate programs I promote sell more than one product.

So, that means sometimes a visitor clicks through my links and buys a different product than the one I recommended.

This could also occur from a visitor signing up for the product creator’s newsletter too and purchasing from one of the emails sent them.

4. Affiliate Manager

Not all the best relationship affiliate programs have affiliate managers but many do.

They will make life easier for you.

I actually am messaging one right now via Skype as I do this post.

They can get you free access to the products to dissect and review them.

They could even offer you free bonuses to give away.

And affiliate managers become especially important when you notice a discrepancy in your affiliate commissions. (Sometimes there’s a computer glitch and you don’t get the commission).

The presence of an affiliate manager generally shows that the creator and/or distributor of the product takes an active role in marketing the product.

5. Top-Notch Affiliate Dashboard with Tools and Product Images

A few of the best affiliate programs I’ve found provide me with marketing data to help me convert sales.

What do they provide their affiliates?

Free High-Quality Tools and Content (Examples)

  • High-converting keywords
  • Demographics that tend to buy their products
  • Marketing demographics for targeting audience in ad creation
  • Email swipes (copy-and-paste emails to send to your email subscribers)
  • Quality product images
  • A private affiliate Facebook Group to ask questions
  • Copy-and-paste text ads
  • Copy-and-paste articles (although I would re-word them for SEO purposes)
  • Power and trigger words list (attention-grabbing words related to the product)
  • Sample headlines and phrases to grab attention

Again, when you see that an affiliate program in the relationship niche takes the program seriously then you can expect sales.

Typically, the best affiliate programs also spend thousands, if not millions of dollars running ads to know what combination of headlines, text, and images.

Their marketing team figures out what converts the coldest of traffic (visitors who don’t know the product and haven’t been warmed up to purchase).

6. Free Review Copy or Free Access to Site

As mentioned before, the best affiliate programs in the relationship niche I’ve come across, give you free access to the product.

Just email the affiliate manager or support team.

7. Free Customizable PDF Downloads with Your Affiliate Links

I decided to put this one under its own “bullet point” because it sets an affiliate program apart from the rest.

Not many I’ve seen do it.

It’s an affiliate tool but a rarity to find and a strong indication of a high-quality affiliate program.

These are downloads that you can download and then giveaway as lead magnets or offer as bonuses for an affiliate purchase.

Just make sure you read the rules on what you are allowed to do with them.

It makes it easier to sign up subscribers and you don’t have to do the work to create them.

On top of that, if you don’t find that amazing enough, when you download them you can place your affiliate links in them.

So, when your subscribers read them and click on the links inside the PDFs you can make sales soon after they opt-in to your newsletter.

8. Product Creator Active in Own Community

If the landing page is strong and the product creator is a dating and relationship coach plus takes an active role in branding themselves.

Dating Coach Evan Marc Katz illustrates an example of that.

He has built an enormous email list, maintains a blog with hundreds of blog posts, takes an active role in his social media and has created more than 150 YouTube videos.

Many single women who search the internet for relationship tips know Evan.

And thus, increase your conversions.

For many years. I could depend on getting an 8% conversion rate on cold traffic just from my product review of Why He Disappeared.

That’s high.

But even after Evan has dedicated more time and money this past year to personal one-on-one coaching, and less on marketing his affiliate program I’m still doing 4%.

Which is still high.

9. Long Cookie Duration

The longer the better, typically they last 30 days.

This means that if your visitor does not purchase right away but within 30 days you still get credit.

So, even if they click another relationship blogger’s affiliate links after and purchase, you still get credit.

Evan’s cookie duration is an unbelievable 365 days.

From one customer alone I made 4 sales which amounted to nearly $500 in commission because she kept buying all of Evan’s other products over the 365-day window.

10. Quality High Converting Newsletter

The previously mentioned cookie window proves useful when the affiliate program runs a high-converting email newsletter.

I’d recommend signing up for the affiliate program’s newsletters to see how what kinds of emails they send and how they promote their products.

Summary of the Best Affiliate Programs in the Relationship Niche

The relationship niche has quite a few affiliate programs you could promote.

But choose carefully.

Because you risk wasting valuable time creating content.

Don’t burn yourself out and demotivate yourself by losing precious energy on the wrong affiliate programs.

That’s why you should only promote relationships and dating products.

And the list of the best affiliate program features from this blog post will help guide you.

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10 Lead Magnet Conversion Tips for Relationship Bloggers

10 Lead Magnet Conversion Tips for Relationship Bloggers

If you want to start a newsletter, then you’ll need an attention-grabbing, quality lead magnet.

Even if you already have a newsletter, then you need more than one lead magnet.

You need several to grow your list faster.

Why?

Because your relationship blog attracts many different sub-categorized audiences with very specific needs.

The one-size-fits-all lead magnet that you offer throughout your site will not answer all of these needs.

Let’s look at some ways to create a lead magnet that converts more subscribers to your dating and relationship blog.

(Before you leave Share Your Opinion at the bottom- What specific needs does your lead magnet solve?)

Affiliate Disclaimer: This post contains affiliate links that pay a commission if a purchase is made.

Lead Magnet Ideas to Grow Your Relationship Blog Newsletter

1. Specifies Audience

Yes, you run a relationship blog, but not all of your visitors have the same needs.

Great, you created a lead magnet on how to understand men, but which audience are you targeting?

  • Women in relationships?
  • How long of relationships? Months? Years? Married?
  • Are you suggesting how to rekindle lost love?
  • Or are you writing for women re-entering the dating world?
  • Middle-aged women?
  • Divorced?

And you can dig deeper. Show that you understand their feelings.

  • Are they fed up with going out on date after date?
  • Do they even believe that men like them?
  • How comfortable are they sparking a conversation with a man they just met?
  • Do they fall in love quickly with the men that disappear quickly and break their hearts?

You get my point.

Specify your audience in sub-headlines and in the introduction of your lead magnets.

This is essential for product giveaways or for sale because they make up a sales funnel.

And not specifying who will benefit from your product will result in damage to your brand, unsubscribes and refunds.

Think about it.

Have you ever purchased a product hoping for it to advance your skills only to find out it was too basic and you already knew most of the material?

You see how laser-focused the title of my lead magnet is?

2. Content Upgrade: Solves Problem on Post

One of the best ways to convert sales is by cross-selling or by upselling.

You see it in grocery stores.

  • Salsa next to potato chips.
  • Beer by snacks.
  • Bread close to the butter or jelly.
  • Candy by the registers.

These products complement each other.

And their placement makes them convenient to buy.

That’s what an email opt-in within a post called a “content upgrade” does.

Check out some examples:

1. Variation of the Content

Post

  • 10 Cute Texts to Send Your Husband that Make Him Miss You

Content Upgrade:

  • 10 Sexy Texts to Make Him Turn Him on (while at work)

2. Fulfill Another Essential Need

Post:

  • 10 Dating Profile Examples for Travel Lovers

Content Upgrade:

  • Dating App Username Generator Grid for Travel Lovers: 100 Combinations (PDF): Find a creative, eye-catching username that make men stop to take a peek

3. Identify Problem, Provide Solution

Post:

  • Man Lie Detector: the Real Truth Behind the Top 20 Man Lies in the Early Dating Stages

Content Upgrade:

  • Man Lie Wizard: How to Defeat the Top 20 Man Lies

They look more interesting and compelling when you break the content down to more specific topics, don’t they?

This increases the chances that these lead magnet titles will resonate with your audience and the most important thing:

…that they’ll opt-in and subscribe to your newsletter.

In the next section, we’ll add even more elements to dig deeper into our compelling content and practice how to do it.

I love content upgrades. I believe that they are the type of lead magnet that grows your subscriber list the fastest.

Check out…

[MORE] on Lead Magnet Content Upgrades from Non-Relationship Niche Experts

THINK ONE LEAD MAGNET IS ENOUGH? THINK AGAIN by Lacy Boggs at The Content Direction Agency

Great description of the strategy that makes a lead magnet excel in enticing viewers to opt-in to your newsletter. Check out her graphic that illustrates how her content upgrades outperformed her main site-wide lead magnet.

30 Content Upgrade Ideas to Grow Your Email List (Updated) by Mary Fernandez at Optin Monster

If this post were turned into an eBook I’d pay for it. It offers priceless ideas on how to dazzle your audience and give them irresistible reasons to opt-in. (Plus get their free lead magnet checklist )

How to Craft Lead Magnets Your Customers Can’t Ignore by the master of SEO and growing email lists Neil Patel

Neil goes uses case studies and business psychology to explain why a content upgrade lead magnet succeeds and why it doesn’t. I especially appreciate his strategies on targeting the specific audience and not falling into the trap of generalizing to increase opt-in rates.

4. Sub-Topics and Specific Circumstances

Here’s another strategy for digging deeper.

After you’ve identified the specific target audience (you can use my target audience grid to help you), then look for sub-topics.

Sub-topics start from one more broad topic like text messages then break down into more precise categories.

Check out these examples:

Main Topic

Text Messages

Sub-Topics

  • Romantic Text Messages
  • Erotic Text Messages
  • Cute Text Messages
  • Emotional Text Messages
  • Funny Text Messages
  • Good Morning Text Messages
  • Good Night Text Messages
  • Flirty Text Messages
  • Post-First Date Text Messages

Trust me, this list could go on forever.

You see, more specific, but we’ll keep going.

Now let’s chisel down further and add a specific set of circumstances.

Circumstances

  • to make him miss you
  • to get him to ask you out
  • to connect with him on a deeper level
  • to brighten up his day and make him miss you
  • to get him to flirt back
  • to get him excited to see you
  • to get him to ask you out on a second date

Add in Target Audience

Let’s touch base on something first.

In some of the circumstances above, the audience is already identifiable without adding more details.

In the example, “to get him to ask you out”, it’s assumed that you’re referring to a single female wanting to go out on a date with a man.

Furthermore, you might determine that there’s no need to further identify if she’s in her twenties or thirties and divorced or never been married because it’s not important.

Why?

Because you may decide that the advice in your lead magnet is universal, it does not pertain to any sub-category audiences.

But for the sake of this exercise let’s add in a sub-categorized audience to these examples.

  • Romantic Text Messages to Make Your Husband Miss You
  • Erotic Text Messages to Get Your Husband Excited about Tonight
  • Cute Text Messages that Rekindle Romance in Your Marriage
  • Emotional Text Messages to Deeply Connect with Your Long-Distance Boyfriend
  • Funny Text Messages to Brighten Up Your Husband’s Work Day
  • Good Morning Text Messages to Get Your BF to See a Future with You
  • Good Night Text Messages to Get Your New BF to Miss You and Text You Tomorrow
  • Flirty Text Messages to Get Your New Boyfriend to Flirt Back

You see? Even more specific.

Now consider something important that distinguishes that these titles are tailored for lead magnets and not blog posts.

Why?

Because they’re too long.

A portion of the title might not show up in the search results.

Plus, you must do keyword research first to ensure that you’re choosing the right phrases in order to rank in the search engines.

Yes, you could get high levels of traffic without ranking with the help of Pinterest and Tailwind, but why not try to rank?

NOTE: For WordPress bloggers, if you consider using any super-specific headlines for blog posts use the plugin Yoast SEO to measure if the headline will completely fit in search results or get cut short.

These specific, more niched down, subcategorized titles are more likely to get a visitor’s attention once they’re already in your site.

They’ve already taken a step to read one of your posts on text messages and now they’re mind’s on text messages.

One more tip on digging deeper for lead magnet content and titles.

Add one more circumstance and place it in a subtitle.

4. Descriptive Subtitles

You may not need to go any deeper with your lead magnets title.

You could break the examples in the previous section into a main title and sub-title.

Check them out:

1. Main Title

Erotic Text Messages:

Subtitle

to Get Your Husband Excited about Tonight

2. Main Title

Cute Text Messages:

Subtitle

that Rekindle Romance in Your Marriage

3. Main Title

Emotional Text Messages

Subtitle

to Deeply Connect with Your Long-Distance Boyfriend

However, to make your lead magnet stand out you may elect to keep your title as is and then add subtitle to further clarify the specific person and set of circumstances.

So, taking the above examples, let’s add a subtitle to them.

Check them out:

Lead Magnet Titles with Subtitles

1. Main Title

Erotic Text Messages to Get Your Husband Excited about Tonight

Subtitle

(after a long time period without sex)

2.Main Title

Cute Text Messages that Rekindle Romance in Your Marriage

Subtitle

(when life gets in the way and you’re both busy)

3. Main Title

Emotional Text Messages to Deeply Connect with Your Long-Distance Boyfriend

Subtitle

(when you haven’t seen each other in a long time)

You see how much more compelling they sound?

Realistically speaking, how many other relationship bloggers do you see take the extra time to dig this deep?

Stand out from the rest and give your audience content they can’t resist to opt-in to get.

Now onto one of my personal favorite ways to convert visitors to subscribers.

5. Lead Magnet Packages

Why only offer one lead magnet?

The recurring lesson in this post is to make it irresistible to take the next step.

Make your free gift irresistible.

Add another.

Or even a few.

Look at the screenshot above of one of my opt-in pages for a package of text messages.

Plus, I make this package more enticing storing them on special members-only access page for them.

This is high-value.

Five different digital gifts in exchange for just their email.

I could easily charge for this and get paid.

To figure out the content topics to put in your packages refer to the previous sections of this post, particularly this one Content Upgrade: Solves Problem on Post

And then consider changing up the kinds of formats of your content- just like you see in my screenshot.

Let’s take a look at the next section.

6. Variety of Formats

Who doesn’t like to learn with a variety of tools?

Why not offer a variety of formats in your lead magnet packages (or even in your separate content upgrades?

Here are some ideas:

Lead Magnet Format Ideas

  • ebooks (you already know this) (PDF)
  • Checklists (PDF)
  • Quizzes (using Google Forms)
  • Interactive Exercises (using Google Forms)
  • *More on this in a moment
  • Copy-and-Paste Example Quick Reference Guide (PDF or Slideshow Video)
  • Slide Shows
  • Slideshow Videos
  • Q & A Sessions (PDF)
  • Q & A Videos
  • A Series of Polls (that you conduct on your blog posts)
  • How-to Videos
  • Email Series
  • eBook Series
  • Video Series

These are all easy to make and cost nothing or very little.

Your skills will get better to create these high-quality, high-value lead magnets as you make more of them and you elect to take blogger training courses.

WARNING: do not give away too much information or you will eliminate your subscribers’ need to purchase affiliate products (or your own content for sale).

Either give the “what” they need.

Check out these title examples:

Lead Magnet Title Examples

  • What a Man Needs to Hear to Trust You
  • What a Man Needs to Want a Relationship
  • What a Man Finds Disrespectful and Want to Stay Away from You
  • What a Man Finds Romantic vs Clingy

None of these show “how to fix the problem”.

That’s the job of the affiliate product.

And even within the lead magnet itself, you could add links to the affiliate sales pages that promise how to fix the problem.

If you decide to construct a “how-to” lead magnet, then keep it super specific to a set of circumstances- essentially one step among many others.

Check out these examples:

Lead Magnet “How to” Title Examples

  • How to Get a Guys Attention and Start a Conversation with You

(but she still will want to know what to do next to determine if he likes her, exchange numbers and get a date)

  • How to Get the Guy You Just Met to Respond FAST to Your Texts

(but she still will want to know how to get him to initiate text conversations on his own, check in on her, make date plans).

  • How to Find the Best Places to Meet High-Quality Single Men When You’re Super Busy

(but she will still want to know how to invite men to start conversations with her, how to determine if he’s actually single, how to get her friends to come along when she wants a wing girl, etc.)

  • How to Figure Out If He Is Long-term Boyfriend Material

(but she will still want to know what to say, do and not say and do to give herself the best chances for him to see that they make a good match)

So, stick to a specific step and allow room for other steps.

Let’s look at some more examples in the next section of “how-to” lead magnets that don’t give away too much information and kill your chances of converting an affiliate sale.

7. Provides Action Steps

(read the previous section to remind yourself of what you need to finish this one- consider action steps that prep you for the next one like how to get confidence to flirt with a guy or to put yourself in places where you can meet single men)

Most people want an instant fix.

They want a solution to their problem right now.

And to help them feel better right now you can give them action steps.

These sound a lot like “how-to” lead magnets but they’re actually different.

“How to” content shows how to do something in a sequence.

Actions steps do not have to occur in sequence.

My first lead magnet ever on my relationship blog InfidelityFirstAidKit.com was an example of this.

“Infidelity Survival Guide: 10 Emergency Tips to Survive Week One”

Check out the cover.

lead magnet cover relationship blog survive affair niche

Now understand I created that cover a long time ago.

Since then I’ve obtained the skills to create higher quality ones.

But the point I want to make is that this lead magnet offers action steps to feel better now.

And notice how deep I took the topic.

Who is it for?

People who just caught their cheating spouse.

What do they want to do?

Learn how to handle the emotional stress associated with just catching a cheating spouse without completely breaking down.

When?

Week one after discovering the affair

  • Specific audience
  • Specific time frame
  • Specific need.

Essentially this is a list blog post turned into an eBook.

And within the eBook, I placed affiliate links with recommendations on how to solve specific problems.

I didn’t just identify a problem, I offered specific actionable advice my new subscribers could take to feel better right now.

And how to prevent from making things worse.

How to Create an Action-Step Lead Magnet

The simplest way?

Just take a list post with actionable steps and turn it into an eBook.

Or even a video slide show.

When creating it.

Just think about what action your audience can take to solve a specific problem.

You can check out some of the examples above, but check out these too:

Notice how specific I get.

Specific Audience Lead Magnet Title Examples

  • Break Up Survival Guide: 10 Tips to Get Over the Pain of the First Week
  • Single Life Slayer: 25 Tips to Gain Confidence in What You Offer High-Quality Men
  • Flirt Goddess: 25 Tips to Get Men IRL and Online to Chase You
  • Next Date in One Week: 25 Action Steps to Land a Date When You’re Too Busy and Don’t Know Any Men
  • Inner Goddess: 20 Powers You Possess Over Men’s Feelings to Land a Date in Less than One Week
  • Trigger His Hero Instinct: 25 Ways to Trigger Your Man’s Need to Help, Provide and Fix Things … Then  Bend Over Backwards to Rush to Your Side

8. Optimize Thank You Page: Offer Affiliate Product

Know what a “Thank You” Page is, right?

The confirmation page you send a new subscriber after they opt-in to your newsletter.

Typically, it looks something like this:

(Image here)

But do you know how much of an opportunity you’re missing out on by not promoting an affiliate product here?

Instead of just confirming that a new subscriber’s lead magnet is in route to their email, suggest an affiliate product.

You can try it a few different ways and analyze the data to see which option yields you the best results.

Check out these ideas for optimizing your Thank You pages:

Thank You Page Lead Magnet Ideas

  • Place an affiliate banner ad or product image along with an attention-grabbing headline, actionable sub-headline and CTA button that links to your affiliate’s sales page.
  • A short affiliate product review.
  • Offer a special bonus for a limited time period (a couple of days from the moment visit the TY page)
    • Ask them to forward you the confirmation email from the affiliate purchase as proof of purchase. Then email them your bonus.

What’s the bonus?

Simple.

Reserve a lead magnet that’s only used for bonuses instead of new subscriber opt-ins.

I’ve made several sales from my Thank You pages.

Check out one of my Thank You Pages with affiliate offer below.

opt-in Thank You page with relationship niche affiliate offer

After someone subscribes to my newsletter they’re redirected to this Thank You page which assures them that their free gift is on the way. Then it places an affiliate offer in front of them that relates to the lead magnet.

9. Opt-in Page High-Conversion Template

Keep in mind that people can’t pay attention for long.

That’s why you should keep it short and sweet and get straight to the benefits.

Stick to the same set of elements on your opt-in pages to make things easier for you.

It will help you finish these pages faster.

Plus, it will help you convert more subscribers.

Check out the key elements here:

Headline

  • Grab attention
  • State your lead magnet’s format. (What are they getting?)
  • What’s the main problem or reward you lead magnet offers?

Sub-headline

  • Goes deeper and specifies the circumstances, clearly identifies the audience and possibly presents a sub-topic
  • 3-5 Features and benefits

(or just benefits- the feelings they will experience from reading or watching your lead magnet)

CTA

  • State the action steps to get the lead magnet (such as “enter your email to receive your free eBook)

CTA button

  • Tell them what to do ([Click here] to receive eBook)
  • Or elect a first-person CTA like:
    • “Yes, I want this eBook!”
    • “Yes, send me the eBook!”
    • “Send me the checklist!”
    • “Show me the video!”

Check out some of my examples from InfidelityFirstAidKit.com

The CTA button from the above opt-in page calls for strong action from a first-person voice. It also specifically explains what format the lead magnet comes in (eBook) and how the new subscriber will access it (sent via email). The red color stands out from the rest of the white background.

This opt-in landing page gets around a 27% opt-in rate. (I have a different version of this page that offers a package of lead magnets that gets around a 46% opt-in rate).

lead magnet opt-in landing page relationship blog

The purple color stands out from the gray background. The white text makes it easy to ready. I chose to insert an arrow and close in the CTA words “click here” with brackets to call attention to them. Again I include the lead magnet description within the button to communicate exactly what the subscriber will receive.

This opt-in landing page currently gets around a 28% opt-in rate. (The pop-up does better at around 41%)

(ADD EXPLANATION OF ABOVE GRAPHIC AND ADD MORE)

10. Cover Image and Graphics Match Title and Mood

I’ve gone over this elsewhere in my blog.

Your lead magnet’s cover must aid its value proposition.

Both its image and the accompanying graphics must make sense.

The right image will help tell the story of how to fulfill your lead magnet’s promise.

I want to show you some of my covers from InfidelityFirstAidKit.com’s lead magnets.

Some of these are bonuses that I offer for the purchase of affiliate products, but the point’s still the same.

The image and graphics help set the mood and tell the story of the headline and value proposition.

Sample Lead Magnet Covers

Title #1:

10 Flirty Responses to His Short, Boring Texts to Instantly Turn Him On

Lead magnet pic relationship blog

The image matches the following:

Target audience: women who like men (single or in relationships)

Preferences of Target Audience: a confident, well-dressed, attractive man

Action of Proposed Solution: he appears to be texting

Mood of Colors: man dressed in black sitting on a black suede couch makes him look mysterious and desirable.

The graphics and cover elements accomplish the following:

Colors: the black spine adds to the mysteriousness of the man dressed in black, the purple background behind the title is an attractive color to the target audience and in the relationship niche

Headless Pic: we don’t know what he looks like which adds more mystery

Insight Behind the Cover’s Design

The cover elicits feelings of mystery which matches how the target audience’s feelings about the subject matter. Men are a mystery and the women who elect to download the lead magnet wish to decode a man’s behavior.

Plus, the title offers an irresistible solution to a common problem. Men oftentimes send dry, emotionless texts which give no clues about their feelings towards the woman he sends them to. This makes her feel helpless as the man can keep her guessing what he’s feeling and she can only hope that he eventually reveals his intentions.

However, the solution of getting him to in turn send texts that make it irresistible to respond and flirt back provides the solution putting the power back in her hands.

This is a double-benefit solution: reward and relief of pain at the same time.

Title #2

Affair Stethoscope [Checklist]: Gauge the Pulse of His/Her Affair

Can You Save the Marriage?

Lead magnet pic relationship blog

The image matches the following:

Target audience: wife in 30s or 40s healing from her husband’s affair. Most of my audience in the affair healing niche are wives (about 70%).

Preferences of Target Audience: a confident, well-dressed, attractive man

Mood of Situation: she is upset with him because he cheated, while he pulls away and appears in deep thought contemplating his next move

Action: they appear to be in a deep discussion which matches the proposed solution of her figuring out how serious his affair is

The Graphics and Color Elements accomplish the following:

Colors: Red and black create a sense of alarm and set the mood for an uneasy encounter. This matches the color scheme of my blog too for branding.

Illustration: The stethoscope, of course, matches the title which attaches to a broken heart, further matching the mood of the situation.

Insight Behind the Cover’s Design

A grieving wife (or husband) after an affair ponders the question to stay or leave the relationship.

Therefore, he or she will try to determine how salvageable the relationship with their spouse is.

The title is creative by playing off the comparison of the purpose of a stethoscope of how it measures the health of a heart, which in the case of affair recovery is figurative.

The subheadings describe the solution to the viewer- determine if your marriage can be saved and if it’s worth staying in.

As I review this cover I would improve the subheading by getting more precise. I’d could add something like 20 Signs to Measure the Risk-Level of Staying Married

[Quick Take Aways] Lead Magnet Conversion Tips

…and What I Use to Create My Landing Pages

I have created my landing pages with Leadpages.org for years.

Their drag-and-drop software makes it easy to create them in minutes.

This makes my life much easier.

Every image you see here of my landing pages I made with Leadpages.org.

Most other bloggers I know have subscriptions with them too.

Try out Leadpages for FREE (14-Day Trial) (opens in a new tab)”>==>Try out Leadpages for FREE (14-Day Trial)

by 2 Comments

How to Offer Bonuses to Make Affiliate Sales in Relationship Niche

How to Offer Bonuses to Make Affiliate Sales in Relationship Niche

Sometimes your visitors want to buy, but they hesitate and leave. To help solve this challenge offer bonuses.

This gives them a more enticing reason to buy dating or relationship affiliate products through you.

Think about it.

Have you ever hesitated to buy a product somewhere, then ended up getting it somewhere else because they gave you an irresistible offer?

Or perhaps you just didn’t feel ready to “pull the trigger”.

So, you waited and bought it later at a different store then the first store you saw it.

This regularly happens to affiliate marketers like you and me.

That’s exactly why you want to offer bonuses to your visitors and email subscribers.

But I know what you’re thinking?

“How do I offer bonuses? What can I give away?”

We will cover that in this post.

And a few strategies to help you separate paying customers from people who only want free information. 

Offer Bonuses to Make Affiliate Sales

What can you offer?

Should you purchase bonuses to give away?

You could and here are some ideas.

Paid for Bonuses

  • Digital Amazon gift cards
  • Other gift cards
  • Discount coupon codes (if the affiliate program offers them)
  • Even cash back rebates (if the affiliate program allows it) to make more affiliate sales…

…but this could get expensive.

AND if the customer gets a refund for the sale of the affiliate product then you would lose your commission AND the money invested in the bonus.

That’s one reason that I suggest that you create your own bonuses.

Plus your bonuses will match your brand.

And your brand comprises of different components: 

  • Your style of offering advice (direct and to-the-point, delicate, supportive)
  • Teaching style (examples, analogies, stories)
  • Specific phrases you use
  • Page Formatting (lists, headline styles, call-out boxes, images, graphics, fonts)
  • Media Formats (Videos, PDF downloads, MP3s, Podcasts, Emails)
  • Page Formatting (lists, headline styles, call-out boxes, images, graphics, fonts)

Anyone willing to purchase an affiliate product through your site trusts you.

They like you and buy into your style.

Therefore, they know what to expect with your bonuses and trust that they’ll satisfy their needs.

As far as what bonuses you could create check out this next list.

More Ideas to Offer Bonuses: Create Your Own

Bonus eBook for Purchase of Affiliate Products
Here is an eBook I only offer as either a Bonus for Purchase of Affiliate Products or for sale on my Relationship Blog.
  • Re-purpose existing posts (save a post as a PDF)
  • Make videos of existing posts or lead magnets
  • Videos of you teaching a lesson or examining specific parts of your PDFs or blog posts
  • Q and A Sessions
  • Interviews of other dating or relationship bloggers or coaches who specialize in an area that you don’t
  • Package lead magnets (a combination of videos, PDFs, survey results, interactive quizzes, MP3s, slide shows, etc.)

All of these are simple ideas that you certainly could handle.

Think of it this way.

Imagine lead magnets that you could make to get visitors to subscribe to your newsletter.

So, instead of designating them for lead magnets, set them aside for bonuses to offer in exchange for affiliate purchases.

Designating them just for bonuses makes them exclusive.

I’d recommend that you create a package of bonuses to make it more enticing to purchase the affiliate products through you.

Some of these will be shorter and not go into as much details.

But at least ONE of your bonuses should thoroughly explain how to achieve something in dating or relationships; show multiple examples, scenarios or case studies or both.

(I won’t cover how to go deeper into topics, but you can click here to see how I do it on another blog post of mine X).

The more that you stick around in the blogging world and take courses to advance your experience level you naturally find more ideas and get more creative.

Watch this video below of a sample affiliate bonus package page from the dating and relationship niche I have for my blog InfidelityFirstAidKit.com

Next let’s look at how we can create these bonuses.

Re-purpose Existing Posts into eBooks

Offer Bonuses
One of my epic long posts turned into an eBook offered as a bonus for the purchase of affiliate products.

 

This is super simple.

Copy and paste the blog post into your favorite word processor and then save as a PDF.

Make sure you edit after you paste to make it look right.

Microsoft word let’s you create tables of content with internal links to jump to specific sections of the eBook.

You should make a cover with an image.

Only choose high-quality with royalty free images.

I get free ones from Pexels.com, Picabay.com, LibreStock.com and even Canva.com

However, the one problem you run into is that many other relationship bloggers use the same images.

But I want at least some of my images to stand out and get the attention of my potential subscribers and customers.

Therefore, I pay for a subscription to download unique images that not everyone else has access to.

You can pay for images at many good sites such as:

 

But these cost more than I want to spend.

That’s why I currently get my pics from Storyblocks.com. 

(This is NOT an affiliate link, and neither are the rest of the stock photo links).

I pay $150 per year and have access to over 10,000 images.

You can get upgrade to higher subscription level to access thousands of audios and videos too.

For now, I’m good with just images.

Recent Posts

Make Videos of Existing Posts or Lead Magnets to Offer Bonuses

Offer Bonuses like Video/Slide Shows of your eBooks
A Video of One of My eBooks Created on Canva.com and Screencast-O-Matic.com

 

Most people find in more compelling to learn in different ways.

Therefore, it makes sense to offer your bonuses in a variety of formats.

To make this simple and efficient choose PDFs or posts that you already created and turn them into videos.

Specifically, a combination of slide shows with audio of you explaining the key points.

[Video + Visual + Text] = more engaging content

I have created slide-show videos like these with PowerPoint and then recorded them right within the program.

PowerPoint gives you many in-slide animation and slide-to-slide transition options.

However, it requires many steps and several minutes to upload it to YouTube.

For now, I prefer to use Canva.com to create my slides because it’s easier than PowerPoint, albeit with less animation features than PowerPoint.

Then I create my videos with Screencast O-Matic because it’s the most affordable option to screen record, I’ve found.

Plus, you could upgrade your membership to self-host your videos so that you don’t need to upload to YouTube.

But for now, I upload to YouTube and save them as unlisted videos so that the only people who have the link to them can watch them.

Q and A Sessions

(could be webinars, PDFs, videos or a combination)

Everyone who arrives at your blog looks for answers to questions regarding relationship topics.

Why not turn them into Q and A sessions?

One of the affiliate programs I promote offers these in webinars.

That’d really only work if you have a sizable newsletter subscriber list or build a funnel with advertising.

Nevertheless, you could still simply create PDFs or slide-show videos or both.

I create member pages where my subscribers (or visitors) can access multiple formats.

With member access pages you can monitor analytics more thoroughly than just emailing your bonuses.

More on that in a moment (inter link to this section).

Interviews of Other Dating or Relationship Bloggers or Coaches

Another creative, yet simple idea for bonuses are video conference interviews with dating coaches or other relationship bloggers.

They might specialize in specific area of relationships and have more expertise than you (online dating profiles, meeting people IRL, texting, getting over a break up, etc.)

Ideally, you’d interview someone from one of your affiliate programs. Or create one with them using basic, affordable affiliate program softward such as Samcart or Sendowl.

At the minimum you could barter: give them backlinks to their website or even pay them for their time.

To conduct the video conference interview use Google Hangouts, Skype or Zoom.us. With all of these you could do this for free.

I admit that I have only done these for guest posts, but they certainly could work for bonuses.

Surveys or Polls

Offer Bonuses Based on Responses to Polls
Polls present a valid way to gauge what type of content your visitors want to read.
Create and Offer Bonuses Based on Blog Visitor Feedback

 

If you get enough traffic to your site you could embed polls and then record their replies on a PDF. (I use the free plugin Crowdsignal- formally Poll Daddy).

Without enough traffic you won’t get sufficient enough participation.

You’d want at least several hundreds, preferably in the thousands per poll to get reliable data.

As an alternative to polls you could do surveys with multiple questions.

Some bloggers or businesses use Survey Monkey for this.

Which makes sense if you want to send the survey to a large audience.

However, if you get decent traffic to your blog you could create free surveys with Google Forms.

Over time, you could get a large amount of responses by sending visitors or subscribers to it.

Interactive Exercise

 

Another option to offer bonuses from Google Forms that I like are quizzes or interactive exercises.

One of the affiliate programs I promote did this so I gave it a shot.

You can give feedback or lead them down a customized path of questions based on their replies or even grade them via the quiz format.

Bonus Member Pages

Offer Bonuses on a Bonus Gift Access Page
Offer Bonuses on a Bonus Gift Access Page

I saved the best for last.

(The video towards the top of this page is another example of a member page.)

If you want to tip the scales in your favor and convince someone to purchase affiliate products through you and not someone else then offer bonuses with a package of bonuses.

House everything on a member access page.

Send your customers the page link after you get proof of purchase (more on that in a moment).

Password protect your pages or at least set the pages up to block search engines from finding them.

Consider using a member site plugin after you begin to see regular conversions such as:

(list of member site plugins)

 I’ve heard Teachable.com works well for some bloggers, but you will pay a portion of your earnings to Teachable.

However, it can get expensive and you don’t need them.

For now, just create pages within your own blog.

I prefer to make the design of the pages more visually appealing by using the editor plugin Elementor. (I use the free version).

You can choose from many different editor plugins or perhaps even your WordPress theme includes one.

Condition your audience to expect multiple pieces of content from initial contact (upon opting-in).

Offer packages of free gifts in exchange for signing up for your newsletter.

Your bonus packages, however, must exceed your opt-in packages in quantity and value.

Make your bonuses more in-depth and cover multiple angles of relationship topics.

[Click here] for ideas on how to go deeper into your relationship topics. 

Contact Me with Questions About How to Offer Bonuses

Email Me at Rick@RelationshipBrew.com

Now, I’m sure you’re wondering, how do you promote your bonuses.

I’ve used a couple ways, both work.

Ways to Promote Your Bonuses

Instructions for Bonus Offer on one of my Landing Pages. You can also promote the offer solely via email.

 

For existing newsletter subscribers, you could detail the directions and rules in an email.

Make sure that you state them clearly but also simply to remove ambiguity.

The most important rules are:

1. They must click your links in the email.

2. They must show proof of purchase with an order number. (Find this in your affiliate dashboard.

3. You’ll deliver their bonuses within 24 hours of them providing proof of purchase and it matches up with the order number in your affiliate dashboard.

You could promote your bonuses with your subscribers via campaign launches.

Here you’d send several emails leading up to a launch day.

Or you could insert your bonus promotions in your on-going automated emails (say, every 10-15, depending on how often you email your list- do not bombard them).

One downside I’ve run into with promoting the bonuses through email is that your email service provider might flag your account for placing too many affiliate links in the email that you blast out to your subscribers.

That’s just one reason I prefer to create a landing page for my bonus promotions.

 

The Bonus Promotion Page

(This is just an image- not a video.)

Offer Bonuses from a Offer Landing Page Created on LeadPages.net
Send Subscribers and Visitors to a Bonus Offer Landing Page Like This

 

I set up these promotion landing pages once and point links in emails to it as well as straight from blog posts.

Anyone visiting the page can click my trackable affiliate links that go straight to the affiliate programs sales page.

Landing pages make the information much more visually appealing, easier to read and you can insert videos.

With video you can record yourself guiding them through the instructions.

I screen record my landing pages and guide them step-by-step through the instructions.

A few additional advantages to a promotion landing page are the ability to run analytics and you can easily duplicate them for multiple bonus offers.

Landing Page Creator

I don’t recommend that you make these pages on your blog because there are too many distractions on them.

Unless your theme allows you eliminate both headers and side bars.

I don’t know of a theme that eliminates headers, though.

It’s just easier to use a landing page creator like Leadpages.net.

That’s who I’ve used for years plus I create all my subscriber opt-in pages and pop ups with them.

Try out Leadpages for a free 14-day trial and get my free bonus promotion template and checklist PDF.

How to Automate Your Bonus Promotion Page

An advantage that choosing the bonus promotion route over putting all the details in email gives you is automation.

With Leadpages I set up an information collection page where my subscriber or visitor can return to and insert their first name, email address and product order number.

I receive an email when someone fills it out.

The best part is that this data automatically gets added to my buyers list (which identifies and separates paying customers from everyone else). So, later I can send one email to the list.

After they fill in their information, I redirect them to a confirmation thank you page so that they see I got it.

Plus, I remind them that I must first confirm the sale and will get back to them within 24 hours.

To summarize, you’ll need three pages to set up the automation:

1. Bonus Promotion Page

To announce your bonus offer and the rules.

2. Data Collection Page

To gather their first name, email address and product order number.

3. Thank You Confirmation Page

To confirm you got their information and to remind them that you must confirm the purchase and then get back to them.

Want to know how I set up my bonus promotion pages?

[Click here] to download my templates. ==>(Sorry not ready yet ... Coming Soon…)

(transition into the best people to market to who are more likely to take you up on your offer)

Offering bonuses incentivizes your visitors and subscribers to purchase affiliate products through you, thus increasing your affiliate sales conversion rates.

But if you want to increase them even more than you can take an additional step.

Identify buyers.

How can you do that?

Three ways that I know of.

Buyers List and Tripwires: Separate Buyers from "Window Shoppers"

People who pay for one item, likely will buy more items later.

You can reel visitors onto your newsletter list with free lead magnets, but most will not pay for anything.

1. Buyers List

So, the first way to identify paying customers is to create a separate list for anyone who takes you up on your bonus offers.

Do this is in your email service provider.

2. Tripwires

The second way is to offer quality, but low-priced pieces of content that your subscribers or visitors cannot resist.

(What is Tripwire marketing?)

After they purchase you can set up a simple sales funnel that triggers them to receive a short series of emails with the last email presenting your bonus offer in exchange for an affiliate product purchase.

You could even offer it for a limited time to stress urgency by placing a timer on the bonus promotion page.

(Leadpages gives you this feature).

The strategy behind it is you identify a problem in the first few emails (traditionally 3-5) with the promise of the solution in the last email.

The solution itself is a strategy how to accomplish something in relationships.

Here are some examples…

Solution Examples

  • How to optimize dating profiles to increase contact from attractive, serious relationship minded-daters
  • How to write flirty texts that increases their irresistibility and gets responses
  • How to decrease a man’s commitment anxiety and feel emotionally connected to a woman

The affiliate products explain how to accomplish these goals.

And thus, of course, you recommend them in the final email.

Since, they’ve already proven to be buyers many will likely take you up on your offer.

Often times they will even purchase the upsells that the affiliate programs offer.

These low-priced products at the beginning of a sales funnel are called tripwires.

What You’ll Need to Offer Tripwires

You’ll need a safe online shopping cart to take credit card payments (I currently use Sendowl) and a payment gateway to accept payments and deliver the money to you via Paypal or straight to your bank account (I use Stripe).

Of course, you could use Paypal as your shopping cart, but this limits who can buy your trip wires, preferably you’d want to offer Paypal and credit cards.

That’s why I chose Sendowl.

It’s simple to use and affordable.

Although I may go back to upgrading my Leadpages subscription in order to create shopping carts right from my landing pages and integrate them with Stripe.

Honestly, this converts better because the visitor never leaves the page. The shopping cart appears right on the page instead of being redirected off to a separate page.

It’s just pricier than using Sendowl.

Plus, Sendowl offers more features that I may use in the future.

Stripe is free to set up for your payment gateway, but they do take small percentage per sale.

3. Sell Your Own Products

The third way I know of to identify buyers is to sell your own products.

You’d need the same tools (online shopping cart, payment gateway) to sell your own products.

These simply could be the same products as your bonuses.

Then that way your visitors and subscribers would have two options to get your content:

1) Paying for them

2) Earning them as bonuses

Then, of course, you’d place them on your buyers lists and present more bonus offers to them in the future.

Sell your products for less than the price of the affiliate products you recommend to give them a legitimate alternative to buy them.

People like choices and they might now even like the affiliate products you recommend but might be willing to pay for yours.

Summary

Give your subscribers a reason to purchase through you.

Offer them bonuses, preferably several.

Your subscribers are more likely to take you up on your bonus offer since they trust you and like your brand of advice.

Choose a system that you feel most comfortable with.

You might feel that promoting and delivering bonuses via email suits your experience level better.

Of if you’ve already gained experience creating landing pages then it makes sense to go that route.

Or, better yet, try both.

Again, people like options.

Some people will feel weary about interacting with your information collection landing page.

 

But they find the email method more trustworthy and less overwhelming.

by 2 Comments

10 Tips to Increase Conversion Rates for Relationship Bloggers

10 Tips to Increase Conversion Rates for Relationship Bloggers

Content is not King- CONVERSION is. That’s why we all must focus on how to increase conversion rates.

If you want to consistently make money that is instead of running a blog just for fun.

To be clear, to increase conversion rates I mean email subscriber opt-ins, click-throughs to affiliate sales pages and purchases.

If we all focused on this earlier in our blogging lives then we would not need to backtrack.

But we didn’t and instead, we created endless content and prioritized traffic.

What good is traffic if few people buy?

Have fun but treat your dating and relationship blog like a business.

Turn how to increase conversion rates into second nature.

In this post, we will not look at analytics, but instead strategies and techniques to increase conversion rates in your posts and emails.

Some of these occur before the click-throughs- to attract and guide the RIGHT audience to the RIGHT product.

10 Strategies and Techniques to Increase Conversion Rates

(…on Your Dating and Relationship Blog)

1. CTA Button Colors

Some of your links come in the form of buttons.

These are your call-to-action (CTA) buttons. Your call-to-action buttons must stand out from the rest of the elements on the page.

If not, they will just blend in and get passed over.

Hence, no conversion will occur- in this case, a clickthrough.

To make these buttons easy to spot by your visitors select a color that differs from its surroundings.

My subscriber opt-in pages that see the highest clickthrough conversion rates use blue, red, green, orange or purple buttons.

Just make sure they’re not too light.

You can apply other visual elements to make the button standout such as:

Other Visually Elements to Make The Button Standout

  • Animations (pulsating, growing, changing of colors, flashing)
  • Borders
  • Rounded corners
  • Bigger size
  • Gradient colors
  • Arrows pointed at the button
  • Thin-lined circles around the button

You can do all these elements provided your theme, landing page builder or WordPress page builder plugin can do it.

Key note: check out how these elements look in mobile view.

For example, a big button may look good in desktop mode but look like a big square with extra space above the CTA text.

2. Font

Fonts set moods.

They tell stories.

Especially on dating and relationship blogs.

And thus, facilitate a conversion by earning the visitor’s trust that the content will address their concerns.

The font must match the mood of the topic of your content, whether that be videos, blog posts, eBooks.

Therefore, in the cover images, ads or in social media graphics.

For me, Pinterest is one of my favorite ways to promote my content.

So, in my Pinterest pins that promote blog posts on darker relationship topics like infidelity or catching a cheater, I prefer to use headlines with a font that creates tension.

For my uplifting blog posts, I prefer uplifting and upbeat headline fonts.

3. Headlines

The first thing people see whether that be a blog post, eBook, email is your headline.

If the headline does not give the visitor what they want, then they will skip over it.

In order for a conversion to take place, in this case, click through to read your post, it must capture their attention and satisfy their needs.

And do it in fractions of seconds.

The simpler the main headline the better because people skim when looking for what they want.

Try out Coschedule’s Free Headline Analyzer for help on crafting the perfect eye-catching, benefit-driven headline.

This tool scores your headline by:

  • Word balance (structure, grammar and readability)
  • Length (number of characters, number of words)
  • First and last three words (the keywords are chosen and their sentiment- positive or negative)

A visitor will decide in a split second to move to the next step whether that’s to click an ad, click your social media graphic or just to read the first line of your post.

So, the bottom line is that your headline must contain a benefit, provide a solution or answer a question in the viewer’s mind.

  • Why Your BF Does the Bare Minimum (and what to do about it)
  • The Secret Ingredient to Get His Long-term Commitment
  • 10 Secret Phrases to Get Him to Chase and Need You
  • Men Give Their Hearts to the First Woman Who…
  • How to Become His “Prize-to-be-Won” to Win His Heart

4. Power and Trigger Words

Attention-grabbing words that excite or agitate your visitors stand out.

They help motivate them to take action.

Some are action words, others are adjectives.

You might find these in headlines, sub-headlines, the body of a blog post or copy of an ad.

One of my favorite affiliate programs, BeIrresistible.com, creators of His Secret Obsession and What Men Secretly Want, includes lists of these kinds of words in their affiliate tools page.

And they tailor them to their products.

Check out my list of favorite power and trigger words and phrases I like:

  • Make Him Chase
  • Capture His Heart
  • Make Him Obsess Over You
  • Become His Prize-to-be-Won
  • Secret Male Mind Hack
  • Trigger Deep Emotional Connection
  • Key to Unlock His Heart
  • Trigger His Hero Instinct

5. CTA Button Words

A recurring message you will see me repeat is that people’s attention is short.

Therefore, if you want to increase your conversion rates (of any kind), then you must learn to say meaningful things in fewer words.

But also, do it in a way that grabs their attention, excites them and sounds human (not robotic) or salesy.

The calls-to-action on buttons should say more than just “Click here” or “Download”.

For most relationship bloggers like yourself, this means signing up your email subscribers.

One of my favorite teachers of successful internet marketing is Neil Patel.

In this blog post he shares his best practices for CTA buttons.

From item numbers 7-11 Neil stresses the importance of paying attention to copy on CTA buttons.

I’ve used many of these techniques myself.

CTA Word Choice Ideas:

Shorter Copy

3-5 words communicate your actionable message and get read at a quick glance.

Positive Phrases

  • “Yes, I want this!”
  • “Yes, send me the eBook!”
  • Show me the checklist.
  • Give me the video.

Specify What They Get

  • eBook
  • Video
  • Checklist

Then there’s no question of what they expect to receive.

Specify How They Access It

  • Email me.
  • Send me the link.
  • Click to view video.

This eliminates confusion on how they access your lead magnets.

Stress Urgency

  • Send me the eBook Now!
  • Yes, I want to start TODAY!
  • Give me access NOW!

Test any of these to see how they convert for you.

You can test them two different ways.

1. Run a simultaneous split test.

Create two opt-in boxes or opt-in pages. Keep all the elements the same except the CTA button text.

Give it at least a month, or at least 100 impressions (times they’re viewed but not clicked).

See which had a higher conversion rate.

2. Change if it does meet the conversion goal.

Predetermine the conversion rate you want. In my experience in the relationship niche, anything above 20% is high.

(Although my newest conversion tricks this year have reached 50% and up!)

If it does not convert than change the text after at least 100 impressions than change the text.

6. Target Audience

The more targeted your audience the more likely you’ll match their needs, and thus get a conversion (click through, opt-in, read your whole post, buy).

In other words, the more you specify who will benefit from your content the more likely the audience who fits that description will take action.

In a relationship blog, you market to various sub-niche audiences too.

Yes, your blog might focus on relationship tips for women who are in relationships or offer dating tips for single women or both.

But each of them has very specific needs at different times.

If you want your audience to take action you must dig deeper and create content that covers these different subtopics (which we will look at next).

However, you must also clarify who you are targeting.

Targeting Specific Audiences Ideas

Relationship Status

Single, married, in a committed relationship, divorced

Timing

Just after a break-up, single for a while, after divorce and infidelity

Preferred Method to Meet Potential Mates

Dating app, at work, social circles, planned events, social get-togethers or social clubs, at the gym, clubs, business networking events

Preferred Method of Flirting

Text, body language, in-person questions or phrases

Personality Type

Extroverted, introverted, shy (not the same as introverted)

These are just a few ideas to get you thinking.

7. Targeted Solutions

Build upon your laser-focused audience and create content that digs deeper into their needs.

Your content becomes the bridge between their desire for a solution and your recommended affiliate products that will solve them.

And there’s a process you must follow to convert the click and ultimately the affiliate sale.

<PUT THIS NEXT PART IN A BACKGROUND BOX>

Conversion Sale Process: from Content to Affiliate Sale

Connect with Your Audience

Show them you understand their feelings and frustrations.

Help them Identify their Problem

You can’t fix what you don’t know is broken.

Get them Excited that a Solution Exists

Point out the positive results they will achieve

How great it will feel,

The pain they will avoid and

How easy they can achieve it (provided they follow the steps and take action) and

Share the results or testimonies of others who have taken advantage of the solution and found success with it (if you have access to this)

Remind them of the Cost of Waiting to Take Action

No action means staying stuck in misery.

Describe WHAT they’ll Need to Achieve these Results

List out or describe the new mindset, situations, tools they’ll need, the changes they’ll need to make…

… but do NOT SHOW THEM HOW to do it.

Recommend the Product…

…that shows them HOW TO solve their problem.

This process starts with digging deeper into their specific needs based on the conditions of the problems.

So, thinking back on the specific audiences previously discussed:

  • Relationship Status
  • Timing
  • Preferred Method to Meet Potential Mates
  • Preferred Method of Flirting
  • Personality Type

Then you combine those with the conditions of their current problem they are experiencing.

Text Messages to Get Guys to Respond

  • Romantic text messages
  • Flirty text messages
  • Erotic
  • Dirty
  • Questions
  • Cute

Date Ideas that Make them a Success and Land More Dates

  • First date ideas
  • Second date ideas
  • Fall date ideas
  • Summer date ideas
  • Cheap date ideas
  • Fancy date ideas
  • Group date ideas
  • City date ideas
  • Nature date ideas
  • How to get a second date
  • Flirty date games
  • How to get a guy to fall hard for you on the first date

And you could even go deeper:

  • Interactive fall date ideas
  • Best views in NYC for first dates to impress her
  • Top London rooftop bars for first dates

Tricky Situations with Guys (or Women)

  • How to get a guy to ask you out you met online
  • How to get a guy you met IRL (in real life) to ask you out
  • How to get a date with a guy you just met right there on the spot
  • To send or not send texts the next day after a first date
  • Tips to connect with your emotionally distant boyfriend or husband
  • What to say in the texts
  • What to do when a guy (woman) stop texting first
  • What to do when they start taking forever to respond
  • How soon after to text a guy you just met in person
  • How soon should you message a guy (or woman) you just met online
  • What does it mean when your boyfriend stops acting affectionately?

Flirting Tips to Get a Guy (or Woman) to Do What You Want

  • Flirty text messages to turn him on
  • Flirty text messages to get him to respond
  • Top flirty body language moves to look irresistible
  • Body language that eliminates his approach anxiety
  • Sexiest body language that guys can’t resist
  • Top simple conversation openers that get guys talking
  • Cutest most irresistible pet names that capture his heart

And then you can go deeper:

  • Flirty text messages to turn your boyfriend on (when he’s at work and can’t respond)
  • Flirty text messages to make the new guy chase
  • Simple, honest conversation starters that get the guy at the gym to talk and like you

So, think about it.

A single lady may search the internet for tips on how to rekindle romance with her emotionally distant husband or boyfriend.

Let me ask you, which post is she most likely to click through to read:

Option A

Flirty Text Messages to Send Him

Option B

Flirty Text Messages to Make Him Chase AGAIN!

Obviously, Option B because it’s:

  • More specific to the target audience àwoman with a boyfriend or husband)
  • More specific to the conditions (circumstances of the problem) à she wants to rekindle romance with her emotionally distant man
  • Attention grabbing à includes the powerful trigger phrase “make him chase”
  • Promises an experience of good feelingsà AGAIN, bring back the good old days that she misses

8. Landing Page Headlines

To increase the conversion of your affiliate sales, you must keep in mind what your visitor will see on the landing page you send them.

This means you must align your promise of how the affiliate product will solve their solution with the headline on the affiliate’s sales page.

And hopefully, the headline is brief, to the point and clearly specifies the target audience and their immediate need.

This is called “message matching”.

The easiest way to do this is to use the same words from the headline in your CTA.

Message Matching Example

In a review post of “Why He Disappeared” by dating coach Evan Marc Katz.

How Your Text Looks

Still sick and tired of your last break up? Or two break ups?

Evan reveals the real reason a man will suddenly “disappear” from your life…

Message match from text to landing page to increase conversion rates
See how the text from where you send your visitor matches the headline on this landing page above?

Or you can just reword with powerful trigger words or phrases.

Check out this example:

Content Type

An email to your subscribers on the subject of understanding the emotional triggers that make men want to commit in a relationship.

Your Email Text

(example email idea)

Don’t you think it’s about time to find out what men value in relationships?

Haven’t you finally considered that you do NOT know?

And you’ve already discovered that you can’t ask them.

Because most men don’t know themselves.

What if you knew what men secretly wanted on a deeper emotional level?

Dating coach James Bauer’s reveals a few of men’s deep emotional needs in his short video.

[Click here] to watch his video. (just an example, not a live link)

The visitor clicks the link [Click here] and then lands here on this video sales page.

9. Images

Another element of message matching is the images you choose to display within your content.

The images you choose create the biggest and fastest impact on your visitors’ feelings.

This is especially true in relationship blogs.

If you want them to take action or simply match the mood of the topic then choose the images the match the topic of the piece of content you’re working on.

The images help tell the story just like the color scheme, fonts, headlines and body text.

Don’t create a mismatch.

Examples of Mismatching with Images

Wrong Target Audience

You write a post on the topic of catching a cheating husband. Then you choose a pic of a young teen couple to put in your post or social media graphic.

Wrong Person in Pic

Your Pin’s headline is “10 Ways to Meet a High-Value Man” and then you choose an image of a guy who looks like a self-absorbed douche bag.

Wrong Mood

Your eBook lead magnet’s title is “10 Ways to Stop Arguing with Your Boyfriend and Get Along Again”.

Then you choose a pic of a couple who’s either smiling or not showing any emotion at all.

Missing People

Some pics void of people can still set the right mood.

For example, after divorce or break up showing a pic of a long road that stretches out into the distance sets the matching feeling of the lonely, unknown life that comes next.

But you run a relationship blog so images of people that match:

  • the target audience of your content piece
  • the mood
  • and the topic

10. Positioning

The positioning of your CTAs matter.

One of the best ways to know this is by examining your data.

You can do this a few ways:

Heat Maps

Ever heard of them?

These show where your visitors click, stop to read or scroll.

Check out heat maps for one way to help you increase conversion rates. They can show you if your CTAs get clicked.
Check out heat maps for one way to help you increase conversion rates. They can show you if your CTAs get clicked.

Here’s an example from my relationship blog InfidelityFirstAidKit.com

The tool that I use for heat maps is Clicky.com which happens to be the analytics tool I have used for years now.

I prefer it over Google Analytics mostly because I find it easier to use and cleaner to look at.

I started with the free version.

==>Click here to try Clicky.com’s free version.

Tracking links can tell you which link was clicked that made the sale.

Here’s an example of a tracking link:

https://www.(the affiliate landing page URL here).com/ ?tid=CONV_POST

If a visitor clicked this link on my 10 High Conversion Elements post and made a purchase, then in my affiliate dashboard, in this case, my Clickbank dashboard, I would see this:

?tid=CONV_POST under the TID column

I added the extension CONV_POST to remind me where the link came from.

You could get more specific as to which link on the post was clicked by adding CONV_POST-1, CONV_POST-2, CONV_POST-3, etc.

The numbers refer to the first link that appears, the second and so on.

By themselves vanity links just change the ugly, sketchy link you see above and swap it out with something prettier for the visitor to see.

I started with the free version of the WordPress plugin Pretty Link for this.

https://www.infidelityfirstaidkit.com/his_secret_obsession (this is fake I only created it to illustrate an example)

It still points to the original destination (the affiliate sales page).

But when I create the vanity link with Pretty Link I could give it a title like: Above Fold Link- Conversion Post

So, in my Pretty Link dashboard I can see how many times the Above Fold Link- Conversion Post link gets clicked.

Then I could create another link titled: Bottom of Post Link: Conversion Post and then see which one gets clicked more.

By analyzing the data over many different posts, you can see which location within your posts that your links get clicked the most.

What Location on a Post Gets Highest Number of Clicks?

From my experience, the top 1/3 of a post gets the most clicks.

If you focus your efforts to increase conversion rates, this is the best place to do it.

Especially located after you’ve inserted some kind of promise of a benefit.

Like in this heat map screenshot of mine:

CTAs in top one-third of page get more activity than the rest
(Heat Map) Here you see in the top one-third of my page a lot of activity around the CTAs (newsletter opt-in and poll).

However, if they click too soon then they most likely will NOT purchase because they have not been warmed up enough.

Unless you warmed them up from an email and then sent them to the post.

On the other hand, if they click links at the bottom of a post then they’re more likely to purchase because they’ve read enough information.

They’re interested enough in finding a solution to solve their problem that they read all the way to the end.

And by no coincidence is this one of my historically highest converting product review pages.

And from experience, I’d say shorter product review posts convert better than longer ones.

This means I should go back and edit some of my long reviews ha,ha,ha. (UGH!)

The longer you take to promise a benefit, the more likely they will lose interest and leave.

Summary of Tips to Increase Conversion Rates for Relationship Bloggers

Keep your visitor or subscriber in mind when creating any kind of content.

Your role is to help them solve a problem or ease their worries.

It’s the only true benefit you offer as a relationship blogger.

People do not have patience to figure out if you can help them.

That’s why you must make it obvious for them.

Tell them how you will solve their problems.

So, if you wish for them to take action then you must apply various techniques to increase conversion rates.

Not everyone will the action that you want, but no one will if you do not pay attention to the psychology of emotional triggers.

Do You Struggle to Increase Conversion Rates on Your Dating and Relationship Blog?

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