Too much to do, so little time. A bunch of content creation and a zillion other tasks. And you work alone. Ugh!
(Not to mention- try to convert affiliate sales.)
But in this post, I will show you a few simple tricks that I use to create content fast.
And that allows me to literally create content infinitely.
Endless content.
And soon you will too.
It doesn’t matter what kind of content you want to make.
You’ll write endless posts, create endless eBooks, lead magnets, emails to subscribers and…
…you can apply the concept to video creation, slide shows…
…any kind of content!
Who’s This Post Designed For?
New bloggers (30 blog posts or less) looking for ideas to establish habits to create high-quality content efficiently while avoiding writer’s block and to pinpoint their target audience’s needs for each piece of content. | Established bloggers (30+ blog posts/1 year+ blogging) looking for ideas on how to create content that digs deeper and satisfies more unique specific needs of their segmented targeted audiences
Your content creation strategy will come easy if you start with higher-level terms and then expand into sub-topics.
Build smaller websites within your site.
This step alone will pave the way to create endless interlinking blog posts.
How does this work?
Visual a pyramid.
Place a high-level content topic within your niche at the apex.
Here’s an example from the dating and relationship niche: Text Messages
“Text messages” will make up our main post topic.
In Step Two we will expand to the different kinds of text messages and at more targeted audience.
Always keep SEO in mind, for Step One choose two-word keyword phrases (less competition, more relevant to your niche and topic). Plus, they eliminate filler words called stop words which can lead to extra unrelated search engine results.
(Note: single keywords typically receive too much competition or have multiple meanings nothing related to your niche. ALTHOUGH, single keywords relevant to your niche and with low competition and high-demand are IDEAL- “diamonds in the rough”)
And check out more examples from the dating and relationship niche here:
Next, we will expand on Step One and link to sub-topic blog posts that link back to and support the high-level content.
Plus, we will target a more specific audience with the headline.
That way we attract ONLY the people who we want to read the post.
(Why would you want men to visit a post when you promote affiliate products designed for women?)
In the example from Step One we took “text messages” (or just texts).
Now let’s dig deeper.
What kind of text messages?
Simply add a category of text message at the beginning.
Choose adjectives or occasions.
Run the keyword research on it first, to make sure it makes sense to write an entire post on them.
Check out this list of examples below.
What about other content ideas from the dating and relationship niche?
Remember, look for three-word keyword phrases:
Not only does this list of content ideas focus on deeper targeted topics, but I optimized them to help promote affiliate products.
Let’s take it one step deeper by choosing a more specific target audience.
We will do this by adding a sub-heading and combining it to the main heading.
The Co-schedule Headline Analyzer suggests that 9 words makes the perfect length.
Why?
They won’t fit within search engine results.
(Run your headlines in the Co-schedule Headline Analyzer to check out if they pass the test).
Who do you want to target?
What emotional benefit do they want to experience?
Consider adding a time frame to create a sense of urgency and excitement.
Check out these possibilities with “text messages”:
Women dating or meeting men who they want to get the upper-hand with and win his heart.
Or women in relationships who want their men to show them more appreciation.
Target audience is more than just age, sex, income, location.
A major factor are their WANTS, NEEDS and FEARS.
Let’s compress that and summarize that down to one word: MOTIVATION.
Running a newsletter, asking your subscribers questions, inserting polls into your blog posts, sending out surveys, replying to your emails to help and ask your subscribers questions allows you to better understand their WANTS, NEEDS and FEARS.
The sub-headings provide a more compelling and enticing reason to click-through to read the blog posts, don’t you agree?
Now let’s check out some other sub-heading ideas that include “MOTIVATION”.
Notice all of these contain a specific target audience and in some cases a motivation.
ALL are optimized to promote affiliate products.
Tired of writing and writing and starting over?
This section is for you.
You probably have heard the term repurpose content.
If not, if refers to taking one piece of content, for example, a blog post, and turning it into another piece of content, for example, an eBook lead magnet.
You can do this on an “as-is” basis, or make some adjustments.
I’ve done both.
And if you’re looking for one of the easiest ways to turn a blog post into an eBook then check out Designrr.com.
I created an eBook (including cover) within minutes from one of my epic long blog posts on how to create text messages that get men to chase.
Click here for more information on Designerr.
Repurposing gives you a fast and efficient way to repackage ANY piece of your content.
No single subscriber or visitor will ever read ALL of your content.
And new content becomes old anyway.
So, why not turn your list posts into email series, your emails series to eBooks or video slide shows, email series into mini-online courses or even assemble packages of digital products bonus products then offer them in exchange for the purchase of affiliate products through your affiliate links.
Check out my instructional post how to create and assemble packages of products to promote the purchase of affiliate products through your links.
Start a podcast.
And if you do not wish to write all your own content.
Then consider hiring someone from the popular blogger and internet marketer site Fiverr.com to write one post for you (as in starting at $5 per project).
Check out Fiverr.com here
Just like the rest of the ideas on the rest of this blog post, these content creation ideas are super simple.
Nothing complicated.
Combine Steps One and Two.
Create a list of at least 10 brainstormed headlines for Step One.
(Remember to conduct keyword research on them first).
Choose the best one.
Then brainstorm a list of around 20 sub-topics.
Choose the top ten.
Then create an outline of them all.
Now follow these steps:
1) Make each sub-topic post into a numbered point on the main list post (I’ll show you an example in a moment).
2) Fill in each section with a brief description with no more than 3-5 sample texts
3) Write a captivating and compelling introduction.
4) Then a summary with CTA (sign up for your newsletter or purchase an affiliate product)
5) Finally, turn each sub-topic into its own blog post. Use the same examples that you used on the main post and then add more (at least 10 total).
Now you have your mini-website that I describe in the first two steps above.
Check out how the outline would look with my text message post examples from Steps One and Two.
Then each of the numbered posts here become their own post.
A pretty simple content creation idea, right?
And now onto the most efficient and easiest one.
Get other bloggers to write them for you on your own blog.
This creates a win-win for both of you.
It gives them backlinks to their site.
A chance to grow their email subscriber list.
And you could even offer to split affiliate sale commissions.
Just track the sales on a spreadsheet using trackable links and then pay them via Paypal or Payoneer.
How do you find others to guest blog for you?
How do you contact them?
Who makes an ideal guest blogger?
And how do you convince them?
Here are the two ways I have found and contacted others to guest blog for me.
1) Tapped into a social media community. For me, that’s currently Pinterest.
2) Emailed them from their contact page.
It’s quite simple, but I will share with you the details in a moment how to do this in a moment.
I don’t always follow these rules because sometimes I just want to help new bloggers get ahead.
Follow this checklist of items:
They have a following to which they could promote the blog post. This will bring extra traffic to the post.
Ideally look for someone who has a substantial amount of social media followers, traffic and/or email subscribers or subscribers to their blog.
In my case, I’d search for someone who has:
You can find the Pinterest stats on their profile, the rest you’d have to ask them for.
Don’t over think these numbers.
Remember, some new bloggers will grow them to much bigger numbers later.
And since you helped them early on, they’re likely to return the favor later or collaborate on future projects
Reaching out won’t suffice.
Any idea how many times other bloggers have reached out to me for guest posts?
A bunch.
But did I agree to do them?
No.
In fact, I didn’t even respond to most of them.
Why?
Because they sounded like sales pitches.
They wanted to put their affiliate links and then send me garbage posts.
You could tell that they just copy-and-pasted the same message to me and everyone else.
Don’t do what these spammy bloggers do.
Of course, in your case you will reach out to others to post on your blog but the concept remains the same.
Show value to the blog owner, show that you wish to create a mutually beneficial collaboration.
Follow these steps I’ve personally done:
Only reach out to bloggers who have written content that aligns with the topics for upcoming blog posts.
To simplify this and do it fast just sift through Pinterest Boards and Pins. Check your fellow contributors on Group Board, people you follow or conduct searches with the keywords you plan to use.
Leave a compliment on their Pin with their name and on something specific you read on their post. And comment on your interest to invite them to do a guest post with you.
Find their name either in their Pinterest profile or on their About Me page on their blog.
Here is an example of a personalized compliment to leave on their Pin.
(Example: Sue great post and Pin. Thank you for writing this! I totally agree with #3 (the name of the sub-heading from the post) of your post. (Insert brief recap of what she wrote and why you agree). I have an idea for a guest post to do on my blog. I sent you the details via email. Thank you again!
Message them through Pinterest of your interest to do a guest post and then email them via their blog contact page.
Why message them in so many places?
Because every one has their preferred method of contact.
They may not see just the message from Pinterest or their email.
Preferably send the email before you message them in case they check for it before you actually send it.
Keep it brief.
Then offer a few topic ideas and then ask them to reply for more details if they’re interested.
No point of saying anything more yet until they show interest.
Then if they respond and ask for more details send the post guidelines.
Now that they’ve show interest and want the details you must not just settle for whatever they send you.
And you certainly do not want them to send copied posts from someone else.
Check out the guidelines list I’ve sent.
(Include focus keyword phrase in title)
(two-word or three-word keyword phrase) like mentioned in Step Two
(add 3-5 other keyword phrases for SEO purposes; two-word phrases, three-word phrases and long-tail phrases)
(total word count)
1/2 percent of all words in post
(Get specific, but include more than sex and age range, most importantly include DESIRES, FEARS, WANTS, CHALLENGES that the typical reader of this planned guest post goes through)
3-5 H2 subheadings plus you can include 3-5 H3 if it helps break up your body sections
(Conversational, speak directly to the viewer as if you were sitting across the table from ONE person, speak in second person (you), not third person (he, she, they))
(No bulky paragraphs, just like how I write my emails to you, with white space, preferably one line then space but no more than 2 lines together, shorter sentences, preferably no longer than 25 words, but some should be as short as 3-5 words- it’s more conversational that way, blog formatting is not the same as a print formatting, people’s attention spans are MUCH shorter and the always have the temptation to click away and look elsewhere for answers)
(Identify the challenge/problem (internal emotions and feelings), provide a solution (the emotions and feelings they want to experience), you can provide the solution immediately after stating the challenge, or at the end of the post)
(Focus on the target audience of this particular piece of content first, the topic second because the topic is interpreted differently depending on the specific audience)
(Write the content yourself and do not use something that has already been published online ANYWHERE)
To make this easy also consider this next suggestion.
Create a “Write for Me” page and include your guest post guidelines there.
In fact, once you get enough traffic and/or followers, again:
Then you could charge for guest posts.
To choose a price research what fellow bloggers within your social media circle to see what other bloggers with similar stats ask for.
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